Archive for December, 2009
What Are The Factors Affecting Customer Loyalty?
do you have any web sites can help in this subject
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Why Do So Many People Have Brand Loyalty To Apple?
Really, the only good thing they put out is the iPod, but to be completely frank, unless you’re a professional music/video editor their computers are worthless.
Don’t get me wrong, they have nice specs, but in all cases of desktops you can build a better PC than any top-of-the-line Mac for little more than half the price. Furthermore, if you have a Mac and you want a better computer, you need to buy a whole new Mac. In the case of a PC, you can just upgrade a few parts to meet your needs, which obviously costs a few grand less to do.
And yeah, there’s a few Mac desktops out there are upgradeable (and only one you can upgrade more than just the RAM and HDD, the Pro I believe), but even then the cost difference between that and a normal PC is so immense that the price advantage for the upgradability disappears.
On a side note, if you accidentally delete something on a PC you can almost always get it back through DOS. If you’re using a Mac, you’re just plain screwed. And the reason there are so few viruses for Macs isn’t because they have good protection from it, it’s because for the past decade or so PCs have help 95% of the market share and thusly viruses were practically exclusively made for PCs. As Apple grows in the market share, they will continually get more and more viruses.
And before you bring up PCs and crashing, let me remind you that Macs have their own version of “crashing” that is just as annoying and almost as prolific.
I suppose my question is this: Is it really just a matter of “OOH LOOK A SHINY COMPUTER” that makes Apple good? Is it the customer service? Maybe as someone who is fairly knowledgeable about computers I would never care for these things, so is it just a matter of a bunch of people who want computers but don’t want to learn how to use one?
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How The Successful Resolution Of Customer Service Problems Contributes To Customer Loyalty?
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Is There A Recommended Customer Satisfaction Survey Vendor For Small-medium Sized Firm In The Bay Area, Ca?
A formal customer satisfaction/loyalty program is being implemented for the first time in the company, hence any tips, do’s and don’ts in this regard is appreciated. If you have had any experience working with vendors offering this program vs. tracking this via internal resources, I would love to hear from you. Thanks.
Reena
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What Did You Learn From This Case About Decision Making?
Raymond Stubbs Jr. had driven Yellow Cabs in Boise, Idaho, for years. In 1995, he borrowed $151,000, and bought the Yellow Cab franchise. At the time, the company had about two dozen taxis, representing roughly half of Boise’s total. Most were owned by drivers who paid Stubbs about $200 a week per vehicle for dispatch service.
Stubbs personally is a strong believer in customer service. He decided to make that a key element of his new business. “If you don’t have the service, you aren’t going to make it, “he says. Stubbs urged his drivers to cultivate “personals”-regular customers who request the same driver each time. And responding to Stubbs’s motto of creating passengers “as good as gold,” his drivers bought their own cell phones to answers passengers’ calls directly and distributed business cards listing their individual cell phone numbers.
Meanwhile, to increase business, Stubbs was selling discounted vouchers to customers. Unfortunately, he failed to do the math. Both he and his drivers lost money on the voucher system. This created animosities toward Stubbs by the drivers.
The final blow came in April 1997. To cut costs, Stubbs ceased offering his dispatch service to those yellow Cabs he didn’t own. In response, exiled drivers went solo, joined rivals, or expanded their fleets and split off to create their own separate firms. And having followed Stubbs’s dictate to build strong loyalties with their passengers, most customers went with the renegade drivers.
Facing greater competition and decimated fleet, Stubbs now found it harder to deliver his first-rate service. “He ruined the customer relationship,” said one knowledge observer. “The name Yellow Cab became a dirty name.”
In October 1997, faced with high fixed costs and a decimated fleet, Stubbs dissolved the company and filed for bankruptcy.
