Archive for January 30th, 2010
Customer Loyalty in e-Retailing: Concepts, Measurements, Antecedents
By Brian on January 30th, 2010
Product Description
Despite the increasing popularity of online shopping, little is known about consumer behaviour and attitudes towards e-retailers, particularly how customer loyalty is developed and maintained among online shoppers. This study examines the concept of e-loyalty and its manifestation within an e-retailing context. Also considered are the antecedents of e-loyalty and their relationships within this environment. Based on an extensive review of the extant literat… More >>
Customer Loyalty in e-Retailing: Concepts, Measurements, Antecedents
Tags: Antecedents, Concepts, Customer, eRetailing, Loyalty, Measurements
