Archive for February 5th, 2010
Service quality gap analysis toward customer loyalty: practical guidelines for casino hotels
By Brian on February 5th, 2010
Product Description
This digital document is a journal article from International Journal of Hospitality Management, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Based on 192 completed surveys from casino players, the authors conducted a gap analysis between loyal customers and potential switchers in evaluatin… More >>
Service quality gap analysis toward customer loyalty: practical guidelines for casino hotels
Tags: Analysis, casino, Customer, guidelines, hotels, Loyalty, Practical, Quality, Service, toward
