Archive for February 12th, 2010

Who Do You Think Benefits The Most,customers Or Supermarkets-10 Ponits For Best Ansewer?

so if you have a loyalty card for a supermarket who do you think benfits the most ,the supermarket or the customers ? please leave your answer like (i think the supermarkets benefit more because..)
thankyou and 10 POINTS FOR BEST ANSWER :)

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Who Are Harvey Norman’s Customers?

Hi, I am doing a marketing paper for my MBA and have decided to focus on retail companies, primarily Harvey Norman.
Can anybody tell me who the typical Harvey Norman customer is in Australia and is there such a thing as customer loyalty to a retail brand.
E.g. If Harvey Norman for example provided good service or product/price the first time around will that make the customer automatically shop with them again? or do you think consumers make a choice each time they make a buying decision what retailer to shop at based on research they conduct on range, price, etc?
Any help would be greatly appreciated as I can’t seem to find much info on Australian retailers, all the text books seem to be US focused.

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