Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty

Product Description
Market Leadership Strategies for Service Companies reveals the key strategies for creating and sustaining a market leadership position for any service business. Service industry experts Craig A. Terrill and Arthur G. Middlebrooks affirm that in order to become a dominant market leader, a service company must find ways to: Define their service business and the benefits customers receive Reveal the intangible aspects of the service experience Move in a different dir… More >>

Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty

Tags: Companies, Creating, Customer, Growth, Leadership, Loyalty, Market, Profits, Service, Strategies