Archive for February, 2010

Who Are Harvey Norman’s Customers?

Hi, I am doing a marketing paper for my MBA and have decided to focus on retail companies, primarily Harvey Norman.
Can anybody tell me who the typical Harvey Norman customer is in Australia and is there such a thing as customer loyalty to a retail brand.
E.g. If Harvey Norman for example provided good service or product/price the first time around will that make the customer automatically shop with them again? or do you think consumers make a choice each time they make a buying decision what retailer to shop at based on research they conduct on range, price, etc?
Any help would be greatly appreciated as I can’t seem to find much info on Australian retailers, all the text books seem to be US focused.

Tags: , ,

Give An Example Of How Customer Loyalty Can Be Useful When Things Go Wrong?

Tags: , , , , , ,

Gm Certificate For Customer Loyalty?

Has anyone ever gotten a certificate from GM for customer loyalty? I have had problems from the beginning on my SUV and they want to give me this certificate to go towards a new GM vehicle. Does anyone know how much they are good for or the total amount they give? Should I take that certificate for file for lemon law?

Tags: , ,

Yahoo Hosts My 5 Web Pages. I Want To Use Mysql Database. Urgent Help Needed With Upload Pls!?

Yahoo hosts my 5 web pages and I have a customer loyalty program where customers can earn points. I have software where they can sign up with email addresses and i shall award points according to their purchases. I want to know how I can upload my customer list, my software program (written in php format). Any assistance will be greatly appreciated. Annemarie

Tags: , , , , , , , , ,

Help Me In Thinking Of 3 Names For Photo Glossy Paper And 3 Names For Membership Card.?

To explain further, my company intend to launch Photo Glossy Paper with our own brand, and we need a name. As for the Membership Card, my company intend to launch a loyalty membership card to keep customer, just like Jaya Jusco Card, Metrojaya card, bonuslink Card, and etc. However, we do not want the company membership card too restricted to maintain the our main products only, but would like to add on other benefits in future, i.e. special discount on buying consumables, special discount on F&B etc

Tags: , , , , , , ,

Does Anyone Know If Fido Has A Customer Loyalty Phone Number?

Tags: , , , , , ,

Service quality gap analysis toward customer loyalty: practical guidelines for casino hotels

Product Description
This digital document is a journal article from International Journal of Hospitality Management, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Based on 192 completed surveys from casino players, the authors conducted a gap analysis between loyal customers and potential switchers in evaluatin… More >>

Service quality gap analysis toward customer loyalty: practical guidelines for casino hotels

Tags: , , , , , , , , ,

Learn What Christmas Has Done To One Woman?

The anticipated chaos has not ensued following my temporary re-location from the car park to our supermarket walnut section, demand for which said nut has now slowed to a crawl. Still in-store, I person the enquiry desk while competent staff open extra till positions. One customer asked whether we supply ten birds, all inserted inside one another in order of size? I have reported her to the RSPB and withdrawn her loyalty card.

Tags: , , ,

Loyalty Marketing Resource Book

Product Description
Complete loyalty marketing refernce book for the supermarket industry. Includes: Theory, Practice, Interviews with Experts and 350 company descriptions of loyalty suppliers including hardware, software, marketing and in-store companies. Includes 16 color pages with examples of loyalty marketing programs. 8 1/2″ x 11″…. More >>

Loyalty Marketing Resource Book

Tags: , , ,