Building Customer Loyalty – Articles: Loyalty-Based Management; Putting the Service-Profit Chain to Work
Product Description
Harvard Business Review on Audio series:
Building Customer Loyalty, one cassette tape, Product #106AU
Articles:
1. Loyalty-Based Management, by Frederick F. Reichheld
2. Putting the Service-Profit Chain to Work, by James L. Heskett, Thomas O. Jones, Gary W. Loveman, W. Earl Sasser, Jr., and Leonard A. Schlesinger… More >>
Tags: Articles, Building, Chain, Customer, Loyalty, LoyaltyBased, Management, Putting, ServiceProfit, Work
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