Help, can i have your opinion on the survey for my research paper which will help us answer if airlines loose loyalty customers to cheaper competitive airfares. It takes approximately 3 minutes to complete the 13 questions. Plus I’ve attached a Reward for you at the end. Enjoy!
http://www.surveymonkey.com/s_thankyou.aspx?sm=gq1e7Z7oPFrzr6JeWaKNIA8SliSjDzYtGGHEBduQQJ4%3d
Hi, I am doing a marketing paper for my MBA and have decided to focus on retail companies, primarily Harvey Norman.
Can anybody tell me who the typical Harvey Norman customer is in Australia and is there such a thing as customer loyalty to a retail brand.
E.g. If Harvey Norman for example provided good service or product/price the first time around will that make the customer automatically shop with them again? or do you think consumers make a choice each time they make a buying decision what retailer to shop at based on research they conduct on range, price, etc?
Any help would be greatly appreciated as I can’t seem to find much info on Australian retailers, all the text books seem to be US focused.
Summary Of Experience
Professional with history of longevity and consistent attendance displays strong communication and problem solving skills. Experienced in high volume, fast paced restaurant industry with loyal customer base. Also experience in diverse career fields in several industries may lend to various hiring possibilities.
Experience
Server/Crew Chief April 2001 to April 2006
International House of Pancakes (IHOP), Baltimore, MD – Fast paced, high-volume Received food and beverage orders, advised on daily specials, and delivered food and drinks. Maintained and encouraged customer loyalty through the courteous and efficient resolution of disputes, complaints, and discrepancies and special requests. Verified the accuracy of charges, delivered customer checks, and ensured prompt processing of transactions.
Federal Work Study/General Office Pool January 2000 to June 2004
The Community College of Baltimore County, Baltimore, MD – Maintained updated computerized database for students in the Office of Records and Registration. Motivated, efficient, accurate and detail-oriented. Performed various clerical and administrative duties, including scheduling appointments and counseling, providing information on student programs, financial aid, and class schedules. Typing, filing, faxing, and answering phones.
Research Assistant May 1994 to June 1998
The Johns Hopkins University, Baltimore, MD – Provided wide range of technical and clerical duties to the Department of Anesthesia. Assisted medical personnel in the planning and execution of FDA approved and hospital research studies. Obtained informed consent. Maintained research databases and scanned Holter monitors. Alerted physicians to life-threatening arrhythmias.
EKG/Holter Technician April 1987 to May 1994
The Johns Hopkins Hospital, Baltimore, MD – Applied 24-hour Holter monitors to inpatient and outpatients. Scanned Holter for arrhythmias and rhythm disturbances. Alerted physicians to life-threatening arrhythmias.
Education History
A.A., General Studies April 2006
The Community College of Baltimore County, Baltimore, MD
Medical Assisting January 1983
The Medix School, Towson, MD
Volunteer Work
Junior Vice Commander, , Towson, Md, January 1999 – Junior Vice Commander, Disabled American’s Veteran’s Auxiliary, Chapter 18.
Can anybody arrange/suggest a book titled “Marketing of Financial Services” that covers almost every thing as written below ? Give the name and publisher of the book.
· State the Product mix in the financial services
· What is market segmentation? How would you segment the market for the financial services?
· Explain the applications of marketing concept in financial services. State the environmental factors affecting the marketing of financial services.
· Explain the stages of product life cycle in marketing of financial services.
· What do you understand by services guarantee and assurance in final services?
· What is sales promotion? state the types with reference to financial services
· Explain the factors affecting in the selection of the adult media in marketing of financial services.
· What is pricing? state the objective of pricing of services
· Distinguish between the service marketing and product marketing.
· Discuss the buyer behavior with reference to financial services.
· Discuss the various stages involved in TQM in the financial services.
· Describe briefly the role of media and advertising in marketing of financial services.
· Explain in detail the various stages adopted in marketing research relating to financial services.
· Explain the characteristic features of financial services.
· What do you understand by pricing of bank precedents? How are prices determined for banking products?
· Suggest a suitable promotional mix for an insurance product.
· What do you understand by marketing information system? Discuss its role in marketing research. State the benefits of marketing information in financial services.
· Explain the marketing mix of banking services
· How will you maintain customer loyalty in insurance business?
· What is service advertising? Explain its significance.
· Discuss the relevance of marketing concepts in the present day financial services markets.
· Financial services providers can influence the environment for the development of the economy – elaborate
· Explain customer loyalty with reference to marketing of financial services.
· Examine the application of branding related to the financial services.
· State the objectives of financial advertising.
· Examine the application of elements of marketing mix in financial services
i want to find some research of the new australia domestic airline such as tiger, Air Airline of loyalty, do customers move away from existing airline to new comer easily?
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how satisfaction impact customer loyalty
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