Winning the Customer Loyalty Marathon: How to Achieve Sales and Service Excellence in the Beverage Business

Product Description
Companies like American Girl, Best Buy, Washington Mutual, and TiVo came out of nowhere to virtually own their respective markets. How did they scoop their bigger and wealthier competition? It wasn’t through a fat marketing budget. It was because they kept their promises . . . and not just any promises, but dangerously ambitious promises. In fact, these companies overpromised to lure customers in—and then overdelivered to keep them. Rick Barrera, a … More >>

Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty

Best answer gets 10pts!

Product Description
Market Leadership Strategies for Service Companies reveals the key strategies for creating and sustaining a market leadership position for any service business. Service industry experts Craig A. Terrill and Arthur G. Middlebrooks affirm that in order to become a dominant market leader, a service company must find ways to: Define their service business and the benefits customers receive Reveal the intangible aspects of the service experience Move in a different dir… More >>

Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty

Key responsibilities of each will be just fine.

Product Description
Some companies just seem to have that special something–an atmosphere of success and trust that makes customers return again and again, employees stay and give their all, and suppliers offer their best prices and performances. In Make It Glow, DeCotiis shows readers the hard processes and practices behind the warm and fuzzy feelings, and demonstrates exactly how important those feelings are to success. Whether the business in question is a new startup or a decades-… More >>

Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class

i need quotes and references for my coursework. i just need a definition of “customer loyalty”, preferabily from the internet.

Has anyone ever gotten a certificate from GM for customer loyalty? I have had problems from the beginning on my SUV and they want to give me this certificate to go towards a new GM vehicle. Does anyone know how much they are good for or the total amount they give? Should I take that certificate for file for lemon law?