Could You Help Me Thing Of How High Street Retailers Could Increase Customer Loyalty?
I can only think of providing loyalty cards.
Thank you
Tags: Could, Customer, Help, High, Increase, Loyalty, Retailers, Street, Thing
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One thing stores use are store cards offering a 10/20% discount off the first purchase when an account is opened and special discounts to card holders. Don’t confuse this with a loyalty card like nectar I am referring to a credit card.
Normally the interest rates on these cards are very high in comparison to other credit cards, but quite often they will cover a whole group of stores, and offer a discount on purchases on whatever stores happen to be in the group.
They send out direct mail to the card holders offering discounts and incentive to go to the store on certain days/promotions the customer think its a great deal not realising if they do not pay off the balance in full, they will be paying more for the credit than other cards.