Customer Clubs and Loyalty Programmes: A Practical Guide
Product Description
One of the most effective protections against competition is long-term customer loyalty. This book presents a step-by-step guide which argues that the key to customer loyalty lies in the right mix of financial and non-financial benefits. The book takes the reader through the necessary steps to research, plan and launch a programme that builds and develops the relationship between company and customer. It places special emphasis on value measurement and selection of … More >>
Customer Clubs and Loyalty Programmes: A Practical Guide
Tags: Clubs, Customer, Guide, Loyalty, Practical, Programmes
I would urge any company, regardless of size, that is even considering starting a loyalty program to use this book as “the Bible.” Mr. Butscher carefully takes you through the benefits and pitfalls of such programs. Unlike most books on this subject, Mr. Butscher supports his theories with “real world” case studies from a wide array companies. More importantly, Mr. Butscher demonstrates that sucessful programs did not happen by mistake, but rather by careful planning and implementing a framework that was beneficial to both the company, and more importantly, the customers.
Rating: 5 / 5
Most new books on loyalty programs skip over basic customer program development. They present loyalty marketing in an academic format full of mathematical formuls which are rarely, if ever, used by a company. This is not to say the visual presentation of Mr. Butscher’s solid advice and guidance is left to the reader, but it is not force-feed.
Read this practical guide prior to reviewing your current loyalty program or developing a new program.
Not every frequency marketing issue is covered in depth but how many of your employees will care? This book can be understood and enjoyed by anyone who knows they should be addressing loyalty marketing, but get lost in the details. Enjoy !
Rating: 5 / 5
Mr. Butscher certainly understand to communicate and cover the central issues connected to establishing a successful customer club. The book is great, because of it’s many casestories, which goes from Germany to Asia to the U.S. Further the book is a book for practise – no long theories and mathmatical issues is covered, which makes the book easy to comprehend. I strongly recommed everyone working professionally with customer clubs and loyalty programmes to read this book. It can not be unheard what Mr. Butscher has on his agenda.
Rating: 5 / 5