Customer Loyalty: How to Earn It, How to Keep It
- ISBN13: 9780787963880
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
You’ve read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business,… More >>
Everything worked just like it should, used books shipped when they were supposed to in good condition.
Rating: 5 / 5
As an experienced loyalty marketer, I had high expectations reading this book. I must say it even exceeded them. It is easy to read, complete and well structured. It combines well theory, cases studies and practical tips. It covers the distinct areas which impact loyalty, and guides us well on a step by step approach, especially helpful given the wide and complex subject. In others words, this book is great value for money for anyone who cares about customer loyalty.
Rating: 5 / 5
I have read a lot of business books in my day, and this is one of the best books. When it comes down to a book being all fluff or pages filled with intellectual meat, this book is like a butchers shop. There is little wordage in this book that doesn’t come with applicable ideas. A lot of authors try to fill up pages. This author trys to make her sentences count. I rarely ever write reviews on Amazon either. This book is worth reviewing. It is well worth the money, and after reading it, I feel obligated to sing its praises. I wish there were more books that had as much content in this in as little pages as it has. If the author reads this, WRITE ANOTHER BOOK! I’ll buy it.
Rating: 5 / 5
A must by for new business owners! Practical teaching with easy to apply techniques. Existing businesses who’ve let their customer service fall by the wayside could also greatly benefit and be inspired to change.
Rating: 5 / 5
We do training for companies in a service industry and use this book as part of our program. It has revolutionized the way we look at customer loyalty. The concepts in this book will help you identify and keep the right kind of customers
Rating: 5 / 5