Customer Loyalty Programs And Its Effectiveness?
I am doing a study on the Customer Loyalty programs and its effectiveness. Can you throw some light on it and also suggest some URLs where I can get more info on the various programs done by big brands and its impact.
Tags: Customer, Effectiveness, Loyalty, Programs
Here are some sites where you can get info about various Customer Loyalty programs:http://www.greatbrook.com/customer_loyal…http://findarticles.com/p/articles/mi_m3…http://searchcrm.techtarget.com/expert/K…
The following url’s may be useful for your research
1.http://www.jimnovo.com/Customer-Loyalty-more.htm
2.http://knowledge.wharton.upenn.edu/article.cfm?articleid=1545&CFID=26244737&CFTOKEN=20671484&jsessionid=a8307aa2d7ece62543d8
3.http://www.bettermanagement.com/library/library.aspx?l=14335
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