Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know (Hardcover)

Amazon.com Review

To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake. “That means 2.5 percent of your customers are mad and they’re telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service.” Based on a philosophy that’s been developed through his syndicated business columns and the more than 150 sem (more…)

Tags: Customer, Keep, Love, Loyalty, Make, Priceless, Satisfaction, Them, Worthless