Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
- ISBN13: 9781885167309
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert “satisfied” customers into “loyal” customers.Amazon.com Review
To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake. “That means 2.5 percent of your customers are mad and they’re telling everyone. And 97.5 percent of your customers will shop anyplace the next tim… More >>
Tags: Back, Coming, Customer, Everyone, Keep, Know, Love, Loyalty, Priceless, Satisfaction, Tell, Them, They, Worthless
The book does a good job in illustrating why the little things we do is important in creating return sales but it does not dive into the world of industrial sales. The customer of this book is most often the retail consumer. The world of customer loyalty in industrial relationships is motivated by different needs and not addressed by this book.
Rating: 2 / 5
I found nothing original in this book. Gitomer just rehashes old common sense initiatives. If you’re looking for some inspirational reading with regards to customer loyalty then look elsewhere.
Rating: 1 / 5
Gitomer’s new look at old concepts like satisfaction and loyalty is priceless. He has changed the way I think and plan and treat my business on a daily basis–for the better.
Rating: 5 / 5
This book is superb. Jeffrey writes like he speaks. Simple, clear, concise, straight to the point. No B.S. Want to have a successful business? Want to make a ton of money in sales? Do you have this book? Kevin Hogan…
Rating: 5 / 5
While not terribly wrong, this book is not really good either. It shares the author’s experiences and his point of view, but isn’t more helpful than any other book that does the same. The font settings are actaully annoying.
Rating: 3 / 5