Do Customer Loyalty Programs Make Customers Real Loyal To A Company?
for example, hhonors of hilton, Gold passport of Hyatt hotels, Marriott rewards programme of marriott hotels and so on
Tags: Company, Customer, Customers, Loyal, Loyalty, Programs, Real
Depends. Nowadays there are so many of these programs one can sign-up for simply through the Internet. It all depends upon what rewards are on offer and how easy it is to collect points to get those rewards. Some companies fix unrealistic targets and have a expiry date for the points or miles earned. Others are more flexible about the validity of points and easier targets.
Loyalty, I believe would be generated by high quality service at reasonable prices combined with flexibility of the product on offer. Just rewards are not known to help, if the product and service quality are poor or not up to the customer’s expectations.
As long as your loyalty program is going to offer the customer the best deal, they will stay loyal to you.
In short, Everybody os loyal to their own bank account, and the preservation of their funds.
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