Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Product Description
Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will: Explain the growing phenomenon of game-based marketing and how it works Show marketers… More >>

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Tags: Challenges, Contests, Customer, GameBased, Inspire, Loyalty, Marketing, Rewards, Through