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	<title>Comments on: Hey Can You Rearrange These Paragraphs For Me?</title>
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		<title>By: Sanchez</title>
		<link>http://buildingcustomerloyalty.org/hey-can-you-rearrange-these-paragraphs-for-me/comment-page-1/#comment-174</link>
		<dc:creator>Sanchez</dc:creator>
		<pubDate>Fri, 25 Dec 2009 12:25:12 +0000</pubDate>
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		<description>The importance of branding to gain the “mind share” of potential customers is often not realised within businesses. In order to gain market share and influence potential customer choice, the branding aspect holds great value. If performed correctly, a potential customer will align themselves with a brand and will consider this as important as the features of the product itself, ensuring the branded product will always be considered as part of the potential purchase. A strong brand is an enabling aspect in a market where often there are few differentiators between the products themselves. By creating a strong brand, customer loyalty increases resulting in increased and consistent revenues.
Hows that? Any good for you?
S.</description>
		<content:encoded><![CDATA[<p>The importance of branding to gain the “mind share” of potential customers is often not realised within businesses. In order to gain market share and influence potential customer choice, the branding aspect holds great value. If performed correctly, a potential customer will align themselves with a brand and will consider this as important as the features of the product itself, ensuring the branded product will always be considered as part of the potential purchase. A strong brand is an enabling aspect in a market where often there are few differentiators between the products themselves. By creating a strong brand, customer loyalty increases resulting in increased and consistent revenues.<br />
Hows that? Any good for you?<br />
S.</p>
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