Holiday Cards That Appease All Denominations?
For our company holiday card, we wanted one that reflected our product line. We held a vote and our salesstaff chose the image of a “Santa Claus” driving a forklift and loading up his sleigh. We also included a generic message (Wishing you and yours loads of holiday cheer today and throughout the New Year). If you are / were a non-christian business owner, would this card offend you?
Our goals are to 1) thank our customers for their continued loyalty 2) Spread holiday cheer and 3) Produce a card that represents our company (forklift / material handling dealer). Thanks
Tags: Appease, Cards, Denominations, Holiday
Your card design sounds nice – and the message is perfectly fine. To be honest, I don’t think many business give much weight to what is on the card – and not all business owners have time or actually see all the cards, anyways. Typically a secretary will open and post them or direct them to a specific department or person.
I don’t think your message is offensive – but keep in mind that you can’t please everyone (but seriously, who is going to complain about that?!). There are people that don’t believe in celebrating Christmas at all – no Santa, no nativity, no holiday cards!
We tend to send a pretty card with a Season’s Greetings message – thanking them for the past business and best wishes for a prosperous new year ahead. One tip – you may want to include your company name on the front of the card design – that way when a customer of yours posts the card, everyone can see your name on the front (some bonus advertising!). For instance “Happy Holidays from XYZ” or “Season’s Greetings from XYZ” on the front. Or be sure your name or recognizable logo is on the fork truck.
Honestly, I think your card is perfectly suited and anyone receiving it will appreciate being thought of. At that time of year, people (religious or not) understand the meaning of the season varies person to person and don’t take offense to well meaning good wishes.
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