“I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
- ISBN13: 9781591842958
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
“believe in this book!”-from the Foreword by Colleen Barrett, president emeritus, Southwest Airlines
What makes the difference between having customers who like you and customers who love you?
Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, … More >>
Tags: Customer, Decisions, Drive, Extreme, Five, Good, Love, Loyalty, More, Than, Times
Jeanne Bliss has followed up on her excellent book Chief Customer Officer with a passionate and practical guide to putting the customer at the heart of your business. This book points the way for large and small businesses and by numerous examples shows that “The companies beloved by their customers work hard every day to resist the pull of “normal” business practices to create a powerful human connection with their customers.” The book is full of great questions that will challenge you and your business to examine where the customer really fits into your “story”.
Rating: 5 / 5
When I saw the title I knew this was a book I wanted to read. I have read so, so many books on this subject in the past few years but none come close to this insightful book. This is a really easy read and very understandable. I finished it in one sitting and it was immediately borrowed by a fellow business owner who saw it on my desk. A truly innovative way of looking at your business whether you just work there or own it. Breaking this down into the 5 decisions was simply brilliant! Because that is exactly what you have to do – make a decision to not just say you value your customers but to actually SHOW you value your customers in all that you think and say and do. And not just YOU but every department in your company. It turns business as usual on its head and THAT is a really good thing! This book reminded me of two great books that think outside the box on a similar subject – management 2 Book Set: Now, Discover Your Strengths/First, Break All the Rules.
Rating: 5 / 5
What an enjoyable read! The cases are credible, the lessons are clear, and the structure makes it easy to pick up again and again. Bliss’ writing style is such a pleasure that I finished “I Love You More Than My Dog” on the two flight legs of my trip. I would recommend this book to anyone thinking seriously about customer experience or business students trying to grasp an authentic understanding of the concept.
Rating: 5 / 5
In this digitized world, the need for authentic, humane, heart-felt connection and service has never been greater. That’s why Jeanne Bliss’s book is so important: via her compelling stories from the corporate trenches and her hard-won expertise, she shows us how to bring more purposeful, sincere, relevant experiences to customers. In short, how to deliver real service to real people. I loved it!
Rating: 5 / 5
This book is for anyone who is trying to create a company of people that inspire loyal customers. When is the last time you remember that someone said WOW, I had a great purchase experience!You should go and buy from X.
Those companies that create the extraordinary customer experience are those companies that flourish and grow, especially in these challenging times.
Jeanne has created a book that not only provides concepts on how to create a great customer centric company, but provides great examples to back them up. Unlike some books, you can begin implementing some of these examples right away. A great guide for doing it right.
Rating: 5 / 5