Loyalty Marketing Resource Book
Product Description
Complete loyalty marketing refernce book for the supermarket industry. Includes: Theory, Practice, Interviews with Experts and 350 company descriptions of loyalty suppliers including hardware, software, marketing and in-store companies. Includes 16 color pages with examples of loyalty marketing programs. 8 1/2″ x 11″…. More >>
Badly Written, bad layout, disorganized and plain boring read.
There are not many books out there on the subject but the Tesco book is the best I have read so far.
Rating: 1 / 5
This book has everything you need to know about supermarket loyalty marketing programs — from the theory on why they work to examples of how they work to interviews with experts from all parts of the industry. The most valuable section may be the detailed listing of more than 300 suppliers of loyalt marketing products for supermarkets.
Rating: 5 / 5