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]]> By: Midwest Book Review http://buildingcustomerloyalty.org/make-it-glow-how-to-build-a-company-reputation-for-human-goodness-flawless-execution-and-being-best-in-class/comment-page-1/#comment-405 Midwest Book Review Wed, 17 Feb 2010 18:53:51 +0000 http://buildingcustomerloyalty.org/make-it-glow-how-to-build-a-company-reputation-for-human-goodness-flawless-execution-and-being-best-in-class/#comment-405 Charisma is that intangible quality that just seems to make some people more likable than others. "Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best in Class" argues that charisma is something that businesses can have as well. Positive public image can be invaluable to any business; the public perception that a business is run by good people who care about others rather than just a stereotypical money grubbing evil corporation can make all the difference. "Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best in Class" is highly recommended to anyone in charge of a business and for community library business collections. <br /> Rating: 5 / 5 Charisma is that intangible quality that just seems to make some people more likable than others. “Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best in Class” argues that charisma is something that businesses can have as well. Positive public image can be invaluable to any business; the public perception that a business is run by good people who care about others rather than just a stereotypical money grubbing evil corporation can make all the difference. “Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best in Class” is highly recommended to anyone in charge of a business and for community library business collections.

Rating: 5 / 5

]]> By: J. Kaufman http://buildingcustomerloyalty.org/make-it-glow-how-to-build-a-company-reputation-for-human-goodness-flawless-execution-and-being-best-in-class/comment-page-1/#comment-404 J. Kaufman Wed, 17 Feb 2010 17:21:30 +0000 http://buildingcustomerloyalty.org/make-it-glow-how-to-build-a-company-reputation-for-human-goodness-flawless-execution-and-being-best-in-class/#comment-404 Make it Glow made me glow. This is a great read, entertaining, grounded in theory, data, and full of real results. The author's approach is engaging, thoughtful and comprehensive. <br /> <br />You can't help but be won over by this approach. The frameworks build on several academic disciplines yet the author recognizes the practicality of operating in a fast paced and competitive market place. It was helpful to see the author's examples of his own company and journey. <br /> <br />As an HR professional in a global Fortune 50 company, I found this book very helpful and will leverage this framework to assist my clients and leaders in their desire to have a sustainable and competitive culture and employment brand. Rating: 5 / 5 Make it Glow made me glow. This is a great read, entertaining, grounded in theory, data, and full of real results. The author’s approach is engaging, thoughtful and comprehensive.

You can’t help but be won over by this approach. The frameworks build on several academic disciplines yet the author recognizes the practicality of operating in a fast paced and competitive market place. It was helpful to see the author’s examples of his own company and journey.

As an HR professional in a global Fortune 50 company, I found this book very helpful and will leverage this framework to assist my clients and leaders in their desire to have a sustainable and competitive culture and employment brand.
Rating: 5 / 5

]]> By: Stephen C. Erickson http://buildingcustomerloyalty.org/make-it-glow-how-to-build-a-company-reputation-for-human-goodness-flawless-execution-and-being-best-in-class/comment-page-1/#comment-403 Stephen C. Erickson Wed, 17 Feb 2010 16:38:04 +0000 http://buildingcustomerloyalty.org/make-it-glow-how-to-build-a-company-reputation-for-human-goodness-flawless-execution-and-being-best-in-class/#comment-403 There have been few times, in my life, that I have picked up a business book, excited by its title, and found it as engaging, thought provoking and complete, as I did with "Make It Glow". <br /> <br />This book is not a "simple" book. It is complex, challenging and endless. Does that sound familiar? It should. Because that is the key to every business anywhere. <br /> <br />Tom DeCotiis challenges all of us to attack our business, not with reckless abandon, but with a systematic, forward and passionate position---all the while, through the people we all work with. Beginning with relationships, defining root values, developing your vision, then putting your vision into action, "Make It Glow" completes the cycle. <br /> <br />A must read for every business leader who wants more for their company and their legacy! <br /> Rating: 5 / 5 There have been few times, in my life, that I have picked up a business book, excited by its title, and found it as engaging, thought provoking and complete, as I did with “Make It Glow”.

This book is not a “simple” book. It is complex, challenging and endless. Does that sound familiar? It should. Because that is the key to every business anywhere.

Tom DeCotiis challenges all of us to attack our business, not with reckless abandon, but with a systematic, forward and passionate position—all the while, through the people we all work with. Beginning with relationships, defining root values, developing your vision, then putting your vision into action, “Make It Glow” completes the cycle.

A must read for every business leader who wants more for their company and their legacy!

Rating: 5 / 5

]]> By: J. Jeffrey Campbell http://buildingcustomerloyalty.org/make-it-glow-how-to-build-a-company-reputation-for-human-goodness-flawless-execution-and-being-best-in-class/comment-page-1/#comment-402 J. Jeffrey Campbell Wed, 17 Feb 2010 13:42:06 +0000 http://buildingcustomerloyalty.org/make-it-glow-how-to-build-a-company-reputation-for-human-goodness-flawless-execution-and-being-best-in-class/#comment-402 Tom DeCotiis has written the single best guide I've found to what I'd call "the guts" of putting a company - or any other organization - on the right track and keeping it there. In the process, he's taken good, solid concepts like the Balanced Scorecard and the Service-Profit Chain and fitted them into an integrated process that ties them together with the notion of multiple stakeholders and promise-keeping. <br /> <br />Perhaps most importantly, DeCotiis reminds us that creating and sustaining companies that "glow" is - at bottom - a moral enterprise. <br /> <br />As I tell my students at San Diego State, making money is the result of doing other things extremely well. <br /> <br />Tom DeCotiis has given us a road map to those "other things". Rating: 5 / 5 Tom DeCotiis has written the single best guide I’ve found to what I’d call “the guts” of putting a company – or any other organization – on the right track and keeping it there. In the process, he’s taken good, solid concepts like the Balanced Scorecard and the Service-Profit Chain and fitted them into an integrated process that ties them together with the notion of multiple stakeholders and promise-keeping.

Perhaps most importantly, DeCotiis reminds us that creating and sustaining companies that “glow” is – at bottom – a moral enterprise.

As I tell my students at San Diego State, making money is the result of doing other things extremely well.

Tom DeCotiis has given us a road map to those “other things”.
Rating: 5 / 5

]]> By: Wofats http://buildingcustomerloyalty.org/make-it-glow-how-to-build-a-company-reputation-for-human-goodness-flawless-execution-and-being-best-in-class/comment-page-1/#comment-401 Wofats Wed, 17 Feb 2010 13:30:47 +0000 http://buildingcustomerloyalty.org/make-it-glow-how-to-build-a-company-reputation-for-human-goodness-flawless-execution-and-being-best-in-class/#comment-401 I wonder if Tom talks about managing from right to left in the book. Because for years the talk was about managing from left to right (the experience of the employees drives towards a better profit to sum it up simply). It was a great idea on the surface and many bought in. But then some years ago Tom spoke how he was talking with a rich friend and he queried him about what it takes to have a successful solvent business. The guy told Tom it was 10 million in gross revenues. From that day on it was no longer about left to right philosophy. It was all about the bottom line and growth for growth's sake so Tom could feel more adequate among his rich buddies. <br /> <br />It's very sad when one stops walking the talk... yet they still talk. Rating: 2 / 5 I wonder if Tom talks about managing from right to left in the book. Because for years the talk was about managing from left to right (the experience of the employees drives towards a better profit to sum it up simply). It was a great idea on the surface and many bought in. But then some years ago Tom spoke how he was talking with a rich friend and he queried him about what it takes to have a successful solvent business. The guy told Tom it was 10 million in gross revenues. From that day on it was no longer about left to right philosophy. It was all about the bottom line and growth for growth’s sake so Tom could feel more adequate among his rich buddies.

It’s very sad when one stops walking the talk… yet they still talk.
Rating: 2 / 5

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