Scoring Points: How Tesco Continues to Win Customer Loyalty (Paperback)
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“This is the future of marketing. Read it and profit.” — Prof. Don Shultz, Northwestern University
Review
“This is the future of marketing. Read it and profit.” — Prof. Don Shultz, Northwestern University
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Tags: Continues, Customer, Loyalty, Paperback, Points, Scoring, Tesco


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