Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
- ISBN13: 9780071470421
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step proce… More >>
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
Tags: Brand, Create, Customer, First, Lasting, Loyalty, Sell
This book should be required reading for all sales executives and sales personnel within an organization. The concepts are clear and concise, and give you an insight into what your customers ultimately are buying from your company.
Many of the focuses sales organizations have can be duplicated by your competitors with the exception of your BRAND! Successfully selling your brand first and foremost will lead your sales organization into years of sales increases not duplicated by your competition.
“Sell the Brand First” gets your firm, your executive team and ultimately your sales force headed in the right direction for years to come.
Rating: 5 / 5
Sell the Brand First is a book full of useful concepts for salespeople, and businesses in general, as it relates to the importance of selling their brand. Among its many important points, in a effective way, it illustrates that the primary objective of a salesperson is to migrate customers from their initial buyer’s perspective to an alignment with the brand. The importance of migrating the customer beyond their initial perspective serves to create immediately profitable sales, and future brand loyalty.
Author Dan Stiff makes a great point that if you want to know what your brand image is, then you better talk with your customers before talking with Marketing. This book is sure to stir debate within companies as salespeople come to grips with the importance of selling the brand first, and then pressure Management and Marketing to create and maintain a brand that can be sold based upon their conversations with their customers. The author’s discussion of brand pillars addresses this issue and provides guidance to every business that struggles with this issue.
Sell the Brand First is an excellent read if you are in sales, marketing, or an executive leading a business.
Rating: 5 / 5
Many organizations struggle to improve their sales through incremental changes in selling strategies. They are missing the biggest thing they can do which is sell the brand first. This book outlines a clear cut strategy to improve your sales by selling what you already own, your brand.
I would recommend this book to anyone who wishes to improve their sales force and leverage their brand.
Rating: 5 / 5
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