Suggest A Book For “marketing Of Financial Services”?

Can anybody arrange/suggest a book titled “Marketing of Financial Services” that covers almost every thing as written below ? Give the name and publisher of the book.
· State the Product mix in the financial services
· What is market segmentation? How would you segment the market for the financial services?
· Explain the applications of marketing concept in financial services. State the environmental factors affecting the marketing of financial services.
· Explain the stages of product life cycle in marketing of financial services.
· What do you understand by services guarantee and assurance in final services?
· What is sales promotion? state the types with reference to financial services
· Explain the factors affecting in the selection of the adult media in marketing of financial services.
· What is pricing? state the objective of pricing of services
· Distinguish between the service marketing and product marketing.
· Discuss the buyer behavior with reference to financial services.
· Discuss the various stages involved in TQM in the financial services.
· Describe briefly the role of media and advertising in marketing of financial services.
· Explain in detail the various stages adopted in marketing research relating to financial services.
· Explain the characteristic features of financial services.
· What do you understand by pricing of bank precedents? How are prices determined for banking products?
· Suggest a suitable promotional mix for an insurance product.
· What do you understand by marketing information system? Discuss its role in marketing research. State the benefits of marketing information in financial services.
· Explain the marketing mix of banking services
· How will you maintain customer loyalty in insurance business?
· What is service advertising? Explain its significance.
· Discuss the relevance of marketing concepts in the present day financial services markets.
· Financial services providers can influence the environment for the development of the economy – elaborate
· Explain customer loyalty with reference to marketing of financial services.
· Examine the application of branding related to the financial services.
· State the objectives of financial advertising.
· Examine the application of elements of marketing mix in financial services

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Tags: Book, Financial, Marketing, Services, Suggest