28
Jan
Product Description
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company’s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance… More >>
The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth
24
Jan
Product Description
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company’s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance… More >>
The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth
30
Dec
Really, the only good thing they put out is the iPod, but to be completely frank, unless you’re a professional music/video editor their computers are worthless.
Don’t get me wrong, they have nice specs, but in all cases of desktops you can build a better PC than any top-of-the-line Mac for little more than half the price. Furthermore, if you have a Mac and you want a better computer, you need to buy a whole new Mac. In the case of a PC, you can just upgrade a few parts to meet your needs, which obviously costs a few grand less to do.
And yeah, there’s a few Mac desktops out there are upgradeable (and only one you can upgrade more than just the RAM and HDD, the Pro I believe), but even then the cost difference between that and a normal PC is so immense that the price advantage for the upgradability disappears.
On a side note, if you accidentally delete something on a PC you can almost always get it back through DOS. If you’re using a Mac, you’re just plain screwed. And the reason there are so few viruses for Macs isn’t because they have good protection from it, it’s because for the past decade or so PCs have help 95% of the market share and thusly viruses were practically exclusively made for PCs. As Apple grows in the market share, they will continually get more and more viruses.
And before you bring up PCs and crashing, let me remind you that Macs have their own version of “crashing” that is just as annoying and almost as prolific.
I suppose my question is this: Is it really just a matter of “OOH LOOK A SHINY COMPUTER” that makes Apple good? Is it the customer service? Maybe as someone who is fairly knowledgeable about computers I would never care for these things, so is it just a matter of a bunch of people who want computers but don’t want to learn how to use one?
13
Dec
Product Description
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company’s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance… More >>
The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth
22
Nov
Discuss how different forms of sales promotion can erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?
8
Nov
Product Description
A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step proce… More >>
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
8
Nov
Product Description
(Osborne) Unveils beginning-to-end strategies for strengthening company’s brand online and building customer loyalty. Includes case studies dealing with IBM, Yahoo!, Fed Ex, and Amazon.com. Offers an in-depth explanation of digital branding and illustrates some of the practices carried out by top online brands. … More >>
Firebrands: Building Brand Loyalty in the Internet Age
