Product Description
Some companies just seem to have that special something–an atmosphere of success and trust that makes customers return again and again, employees stay and give their all, and suppliers offer their best prices and performances. In Make It Glow, DeCotiis shows readers the hard processes and practices behind the warm and fuzzy feelings, and demonstrates exactly how important those feelings are to success. Whether the business in question is a new startup or a decades-… More >>

Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class

with our customers? What can be done for restaurant managers and its employees?

an argument about whether brand can build loyalty today.

Discuss how different forms of sales promotion can erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?

does anyone knows this in terms of cutomer service? i’m doing a research for my office.

“This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management. This important book raises all the key questions in managing customers, provides the analytical tools for optimization, and illustrates these tools with a number of company examples.” –Philip Kotler, S. C. Johnson (more…)