25
Dec
Product Description
“Chip and John show leaders practical ways to inspire and develop the unique talents of their staff. In turn, they demonstrate how your employees can produce the type of experience that inspires your customers to be an extension of your sales force.”
–Joseph A. Michelli, author of The Starbucks Experience “Gets you to the heart of how leaders engage people who provide passionate service to create customer loyalty.”
–Marshall Goldsmit… More >>
Customer Loyalty Guaranteed: Create, Lead, and Sustain Remarkable Customer Service
4
Dec
When I take my grocery store card to the Kwik Shop they use it in the same way because of a partnership that gives me a discount on gas. I’d like my best customers to enjoy the benefits from my company and all my partners with the ease of one card.
8
Nov
Product Description
A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step proce… More >>
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
5
Nov
Product Description
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from “uncertainty” to “amazement.” By presenting do… More >>
The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
