Building Customer Loyalty » Create http://buildingcustomerloyalty.org Mon, 21 May 2012 20:17:27 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Customer Loyalty Guaranteed: Create, Lead, and Sustain Remarkable Customer Service http://buildingcustomerloyalty.org/customer-loyalty-guaranteed-create-lead-and-sustain-remarkable-customer-service/ http://buildingcustomerloyalty.org/customer-loyalty-guaranteed-create-lead-and-sustain-remarkable-customer-service/#comments Fri, 25 Dec 2009 12:00:22 +0000 Brian http://buildingcustomerloyalty.org/customer-loyalty-guaranteed-create-lead-and-sustain-remarkable-customer-service/

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“Chip and John show leaders practical ways to inspire and develop the unique talents of their staff. In turn, they demonstrate how your employees can produce the type of experience that inspires your customers to be an extension of your sales force.”
–Joseph A. Michelli, author of The Starbucks Experience “Gets you to the heart of how leaders engage people who provide passionate service to create customer loyalty.”
–Marshall Goldsmit… More >>

Customer Loyalty Guaranteed: Create, Lead, and Sustain Remarkable Customer Service

]]> http://buildingcustomerloyalty.org/customer-loyalty-guaranteed-create-lead-and-sustain-remarkable-customer-service/feed/ 3 How Can Small Business Owners Create Loyalty Cards Similar To Grocery Store Cards? Plastic & Electronic? http://buildingcustomerloyalty.org/how-can-small-business-owners-create-loyalty-cards-similar-to-grocery-store-cards-plastic-electronic/ http://buildingcustomerloyalty.org/how-can-small-business-owners-create-loyalty-cards-similar-to-grocery-store-cards-plastic-electronic/#comments Fri, 04 Dec 2009 14:11:53 +0000 Brian http://buildingcustomerloyalty.org/how-can-small-business-owners-create-loyalty-cards-similar-to-grocery-store-cards-plastic-electronic/ When I take my grocery store card to the Kwik Shop they use it in the same way because of a partnership that gives me a discount on gas. I’d like my best customers to enjoy the benefits from my company and all my partners with the ease of one card.

]]> http://buildingcustomerloyalty.org/how-can-small-business-owners-create-loyalty-cards-similar-to-grocery-store-cards-plastic-electronic/feed/ 3 Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty http://buildingcustomerloyalty.org/sell-the-brand-first-how-to-sell-your-brand-and-create-lasting-customer-loyalty/ http://buildingcustomerloyalty.org/sell-the-brand-first-how-to-sell-your-brand-and-create-lasting-customer-loyalty/#comments Sun, 08 Nov 2009 15:03:56 +0000 Brian http://buildingcustomerloyalty.org/sell-the-brand-first-how-to-sell-your-brand-and-create-lasting-customer-loyalty/

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A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step proce… More >>

Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

]]> http://buildingcustomerloyalty.org/sell-the-brand-first-how-to-sell-your-brand-and-create-lasting-customer-loyalty/feed/ 4 The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists http://buildingcustomerloyalty.org/the-cult-of-the-customer-create-an-amazing-customer-experience-that-turns-satisfied-customers-into-customer-evangelists/ http://buildingcustomerloyalty.org/the-cult-of-the-customer-create-an-amazing-customer-experience-that-turns-satisfied-customers-into-customer-evangelists/#comments Thu, 05 Nov 2009 07:35:22 +0000 Brian http://buildingcustomerloyalty.org/the-cult-of-the-customer-create-an-amazing-customer-experience-that-turns-satisfied-customers-into-customer-evangelists/

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In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from “uncertainty” to “amazement.” By presenting do… More >>

The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

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