Posts Tagged ‘Creating’
Boost Customer Loyalty by Creating an Emotional Connection | Carmen Sognonvi
Tags: boost, carmen, connection, Creating, Customer, emotional, Loyalty
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Price: $27.50
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Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how belief-led brands such as Google, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. These passion brands show the way to marketing in the 21st century. Drawing on both research and academic theory, the authors provide a practical, systematic approach to the business of transforming brands into passion brands. “Creating Passion Brands” shows what really counts at the heart of branding today.
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Tags: Brand, Brands, Build, connection, Creating, emotional, passion
Public Relations as a Branding Tool: Industry Leaders on Creating an Image, Securing Customer Loyalty, and Building Brand Awareness and Value (Inside the Minds)
Price: $49.95
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Tags: Awareness, Brand, branding, Building, Creating, Customer, image, Industry, leaders, Loyalty, public, relations, securing, Tool
Creating Customers For Life – Sales Training Customer Retention Video Preview from Seminars on DVD
Tags: Creating, Customer, Customers, from, life, preview, Retention, Sales, seminars, training, video
Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty
Product Description
Market Leadership Strategies for Service Companies reveals the key strategies for creating and sustaining a market leadership position for any service business. Service industry experts Craig A. Terrill and Arthur G. Middlebrooks affirm that in order to become a dominant market leader, a service company must find ways to: Define their service business and the benefits customers receive Reveal the intangible aspects of the service experience Move in a different dir… More >>
Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty
Tags: Companies, Creating, Customer, Growth, Leadership, Loyalty, Market, Profits, Service, Strategies
That’s Customer Focus!: The Overworked and Underappreciated Manager’s Guide to Creating a Customer-Focused Organization
Product Description
Differentiate your business by sharpening your Customer Focus or risk giving your competitors a competitive advantage. The-best-of-the-best do this. They know that the only long-term strategy that effectively creates customer loyalty, long-term profitability and which strengthens both internal service performance and productivity is a Customer-Focused strategy. This outstanding book explains what it takes to become truly Customer-Focused. It provides detailed,… More >>
Tags: Creating, Customer, CustomerFocused, Focus, Guide, Manager's, Organization, Overworked, That's, Underappreciated
Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty
Product Description
Many businesses find themselves asking: “Who’s stealing my customers? Why is it happening? How can I stop it?” Who Stole My Customer? has the answers. It’s a complete guide to planning and implementing customer loyalty processes that really work–because they’re built around what customers really want. Drawing on his unsurpassed experience redesigning customer-facing processes at IBM, Harvey Thompson shows readers their business through the customer’s eyes–and in m… More >>
Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty
Tags: Creating, Customer, Loyalty, Stole, Strategies, Sustaining, Winning
