Hi, I am doing a marketing paper for my MBA and have decided to focus on retail companies, primarily Harvey Norman.
Can anybody tell me who the typical Harvey Norman customer is in Australia and is there such a thing as customer loyalty to a retail brand.
E.g. If Harvey Norman for example provided good service or product/price the first time around will that make the customer automatically shop with them again? or do you think consumers make a choice each time they make a buying decision what retailer to shop at based on research they conduct on range, price, etc?
Any help would be greatly appreciated as I can’t seem to find much info on Australian retailers, all the text books seem to be US focused.

i want to find some research of the new australia domestic airline such as tiger, Air Airline of loyalty, do customers move away from existing airline to new comer easily?

I’ve just finally started a new job! Yippee. Only I’ve now got a problem I’m struggling to get customers to say yes to signing up to a reward/loyalty card, it’s totally free and obviously you get points everytime you spend. I’ve been mentioning that and it’s not working. I know that you have to come across confident but I really struggle when there is a work collegue, especially if it’s the manager, behind me as I get all quite and don’t want to do anything wrong.
Basically, any tips or ideas, even advise, will help me loads. As it’s my first job I’m hoping you all can kinda guess how nervous I look while I stand at the till.
Even things to watch out for as I’ve been told that some people will only like to be asked twice and if anymore they will just walk out and buy the items elsewhere, is this really true?
Thanks

for example, hhonors of hilton, Gold passport of Hyatt hotels, Marriott rewards programme of marriott hotels and so on

Examines how organization builds relationships with customers and determines the key factors that leads to customer acquisition determines customer loyalty and retention and subsequent business expansion with respect to provogue

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In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from “uncertainty” to “amazement.” By presenting do… More >>

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