Product Description
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company’s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance… More >>

The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth

Product Description
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company’s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance… More >>

The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth

Product Description
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company’s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance… More >>

The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth