28
Jan

Product Description
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company’s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance… More >>
The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth
24
Jan

Product Description
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company’s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance… More >>
The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth
13
Dec

Product Description
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company’s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance… More >>
The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth
6
Nov

Product Description
“believe in this book!”-from the Foreword by Colleen Barrett, president emeritus, Southwest Airlines
What makes the difference between having customers who like you and customers who love you?
Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, … More >>
“I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad