Posts Tagged ‘Earn’
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Customer Loyalty: How to Earn It, How to Keep It (Kindle Edition)
From Publishers Weekly
Management consultant Griffin here addresses the failure of the “market share” theory. Presenting case studies-Home Depot’s customer intimacy standard; Sharp Electronics’ sales doctor approach-she stresses the need to develop customer loyalty programs. Griffin deftly examines pricing, value, customers’ purchasing cycles, positioning and targeting to create repeat purchasers. She ponders: What “exactly” does a company do that engenders loyalty? A Florida pic (more…)
Customer Loyalty: How to Earn It, How to Keep It (Paperback)
From Publishers Weekly
Management consultant Griffin here addresses the failure of the “market share” theory. Presenting case studies-Home Depot’s customer intimacy standard; Sharp Electronics’ sales doctor approach-she stresses the need to develop customer loyalty programs. Griffin deftly examines pricing, value, customers’ purchasing cycles, positioning and targeting to create repeat purchasers. She ponders: What “exactly” does a company do that engenders loyalty? A Florida pic (more…)
Customer Loyalty: How to Earn It, How to Keep It
- ISBN13: 9780787963880
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
Product Description
You’ve read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business,… More >>
