Building Customer Loyalty » Guide http://buildingcustomerloyalty.org Mon, 06 Feb 2012 12:24:30 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value http://buildingcustomerloyalty.org/building-donor-loyalty-the-fundraisers-guide-to-increasing-lifetime-value/ http://buildingcustomerloyalty.org/building-donor-loyalty-the-fundraisers-guide-to-increasing-lifetime-value/#comments Tue, 21 Dec 2010 16:18:02 +0000 Brian http://buildingcustomerloyalty.org/building-donor-loyalty-the-fundraisers-guide-to-increasing-lifetime-value/
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Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

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Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value

]]> http://buildingcustomerloyalty.org/building-donor-loyalty-the-fundraisers-guide-to-increasing-lifetime-value/feed/ 0 The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth http://buildingcustomerloyalty.org/the-executives-guide-to-corporate-events-and-business-entertaining-how-to-choose-and-use-corporate-functions-to-increase-brand-awareness-develop-new-nurture-customer-loyalty-and-drive-growth-3/ http://buildingcustomerloyalty.org/the-executives-guide-to-corporate-events-and-business-entertaining-how-to-choose-and-use-corporate-functions-to-increase-brand-awareness-develop-new-nurture-customer-loyalty-and-drive-growth-3/#comments Thu, 28 Jan 2010 11:39:02 +0000 Brian http://buildingcustomerloyalty.org/the-executives-guide-to-corporate-events-and-business-entertaining-how-to-choose-and-use-corporate-functions-to-increase-brand-awareness-develop-new-nurture-customer-loyalty-and-drive-growth-3/

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An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company’s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance… More >>

The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth

]]> http://buildingcustomerloyalty.org/the-executives-guide-to-corporate-events-and-business-entertaining-how-to-choose-and-use-corporate-functions-to-increase-brand-awareness-develop-new-nurture-customer-loyalty-and-drive-growth-3/feed/ 0 The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth http://buildingcustomerloyalty.org/the-executives-guide-to-corporate-events-and-business-entertaining-how-to-choose-and-use-corporate-functions-to-increase-brand-awareness-develop-new-nurture-customer-loyalty-and-drive-growth-2/ http://buildingcustomerloyalty.org/the-executives-guide-to-corporate-events-and-business-entertaining-how-to-choose-and-use-corporate-functions-to-increase-brand-awareness-develop-new-nurture-customer-loyalty-and-drive-growth-2/#comments Sun, 24 Jan 2010 11:33:49 +0000 Brian http://buildingcustomerloyalty.org/the-executives-guide-to-corporate-events-and-business-entertaining-how-to-choose-and-use-corporate-functions-to-increase-brand-awareness-develop-new-nurture-customer-loyalty-and-drive-growth-2/

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An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company’s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance… More >>

The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth

]]> http://buildingcustomerloyalty.org/the-executives-guide-to-corporate-events-and-business-entertaining-how-to-choose-and-use-corporate-functions-to-increase-brand-awareness-develop-new-nurture-customer-loyalty-and-drive-growth-2/feed/ 0 The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth http://buildingcustomerloyalty.org/the-executives-guide-to-corporate-events-and-business-entertaining-how-to-choose-and-use-corporate-functions-to-increase-brand-awareness-develop-new-nurture-customer-loyalty-and-drive-growth/ http://buildingcustomerloyalty.org/the-executives-guide-to-corporate-events-and-business-entertaining-how-to-choose-and-use-corporate-functions-to-increase-brand-awareness-develop-new-nurture-customer-loyalty-and-drive-growth/#comments Sun, 13 Dec 2009 11:46:22 +0000 Brian http://buildingcustomerloyalty.org/the-executives-guide-to-corporate-events-and-business-entertaining-how-to-choose-and-use-corporate-functions-to-increase-brand-awareness-develop-new-nurture-customer-loyalty-and-drive-growth/

Product Description
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company’s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance… More >>

The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth

]]> http://buildingcustomerloyalty.org/the-executives-guide-to-corporate-events-and-business-entertaining-how-to-choose-and-use-corporate-functions-to-increase-brand-awareness-develop-new-nurture-customer-loyalty-and-drive-growth/feed/ 1 Fap Turbo Expert Guide – Crazy Conversion = Easy Sales! http://buildingcustomerloyalty.org/fap-turbo-expert-guide-crazy-conversion-easy-sales/ http://buildingcustomerloyalty.org/fap-turbo-expert-guide-crazy-conversion-easy-sales/#comments Sun, 13 Dec 2009 11:46:20 +0000 Brian http://buildingcustomerloyalty.org/fap-turbo-expert-guide-crazy-conversion-easy-sales/ Fap Turbo, All-time #1 Selling Forex Robot, Has Over 43,000 Traders Begging For The Expert Money Making Tips Of Our Top Selling Guide. Find Out How To Link To Our Custom Landing Pages For Maximum Sales — Http://www.fapturboexpertguide.com/blog/aff/.

Fap Turbo Expert Guide – Crazy Conversion = Easy Sales!

]]> http://buildingcustomerloyalty.org/fap-turbo-expert-guide-crazy-conversion-easy-sales/feed/ 1 Customer Satisfaction Research Management: A Comprehensive Guide to Integrating Customer Loyalty and Satisfaction Metrics in the Management of Complex Organizations http://buildingcustomerloyalty.org/customer-satisfaction-research-management-a-comprehensive-guide-to-integrating-customer-loyalty-and-satisfaction-metrics-in-the-management-of-complex-organizations/ http://buildingcustomerloyalty.org/customer-satisfaction-research-management-a-comprehensive-guide-to-integrating-customer-loyalty-and-satisfaction-metrics-in-the-management-of-complex-organizations/#comments Sat, 21 Nov 2009 11:26:36 +0000 Brian http://buildingcustomerloyalty.org/customer-satisfaction-research-management-a-comprehensive-guide-to-integrating-customer-loyalty-and-satisfaction-metrics-in-the-management-of-complex-organizations/

Customer Satisfaction Research Management: A Comprehensive Guide to Integrating Customer Loyalty and Satisfaction Metrics in the Management of Complex Organizations

]]> http://buildingcustomerloyalty.org/customer-satisfaction-research-management-a-comprehensive-guide-to-integrating-customer-loyalty-and-satisfaction-metrics-in-the-management-of-complex-organizations/feed/ 0 That’s Customer Focus!: The Overworked and Underappreciated Manager’s Guide to Creating a Customer-Focused Organization http://buildingcustomerloyalty.org/thats-customer-focus-the-overworked-and-underappreciated-managers-guide-to-creating-a-customer-focused-organization/ http://buildingcustomerloyalty.org/thats-customer-focus-the-overworked-and-underappreciated-managers-guide-to-creating-a-customer-focused-organization/#comments Sun, 15 Nov 2009 02:11:57 +0000 Brian http://buildingcustomerloyalty.org/thats-customer-focus-the-overworked-and-underappreciated-managers-guide-to-creating-a-customer-focused-organization/

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Differentiate your business by sharpening your Customer Focus or risk giving your competitors a competitive advantage. The-best-of-the-best do this. They know that the only long-term strategy that effectively creates customer loyalty, long-term profitability and which strengthens both internal service performance and productivity is a Customer-Focused strategy. This outstanding book explains what it takes to become truly Customer-Focused. It provides detailed,… More >>

That’s Customer Focus!: The Overworked and Underappreciated Manager’s Guide to Creating a Customer-Focused Organization

]]> http://buildingcustomerloyalty.org/thats-customer-focus-the-overworked-and-underappreciated-managers-guide-to-creating-a-customer-focused-organization/feed/ 2 Customer Clubs and Loyalty Programmes: A Practical Guide http://buildingcustomerloyalty.org/customer-clubs-and-loyalty-programmes-a-practical-guide/ http://buildingcustomerloyalty.org/customer-clubs-and-loyalty-programmes-a-practical-guide/#comments Sat, 07 Nov 2009 11:48:25 +0000 Brian http://buildingcustomerloyalty.org/customer-clubs-and-loyalty-programmes-a-practical-guide/

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One of the most effective protections against competition is long-term customer loyalty. This book presents a step-by-step guide which argues that the key to customer loyalty lies in the right mix of financial and non-financial benefits. The book takes the reader through the necessary steps to research, plan and launch a programme that builds and develops the relationship between company and customer. It places special emphasis on value measurement and selection of … More >>

Customer Clubs and Loyalty Programmes: A Practical Guide

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