Building Customer Loyalty » Management http://buildingcustomerloyalty.org Mon, 06 Feb 2012 12:24:30 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 SAP CRM: Enabling Customer-Loyalty Management http://buildingcustomerloyalty.org/sap-crm-enabling-customer-loyalty-management/ http://buildingcustomerloyalty.org/sap-crm-enabling-customer-loyalty-management/#comments Sat, 15 Oct 2011 04:24:20 +0000 Brian http://buildingcustomerloyalty.org/sap-crm-enabling-customer-loyalty-management/

Description: See how SAP CRM enables you to manage loyalty programs, memberships, and rewards; empower customers to interact with you across multiple channels, including the Web and call center; benefit from integrated, end-to-end loyalty-management capabilities; and enhance the customer experience to improve customer retention.
]]> http://buildingcustomerloyalty.org/sap-crm-enabling-customer-loyalty-management/feed/ 0 Retaligent’s Clienteling, Loyalty, and Campaign Management Solutions http://buildingcustomerloyalty.org/retaligents-clienteling-loyalty-and-campaign-management-solutions/ http://buildingcustomerloyalty.org/retaligents-clienteling-loyalty-and-campaign-management-solutions/#comments Fri, 03 Jun 2011 23:41:54 +0000 Brian http://buildingcustomerloyalty.org/retaligents-clienteling-loyalty-and-campaign-management-solutions/

Description: Learn how retailers can increase traffic customer conversion and average transaction size utilizing Retaligent’s set of Clienteling, Loyalty and Retail CRM solutions. Retaligent provides the world’s premier retailers with Clienteling, Assisted Selling, Offer Delivery, Loyalty, Campaign Management, Social Networking, and Gift Registry/Wish List applications that improve associate performance while enhancing your customer’s in-store experience. In addition to Retaligent’s established Clarience 1:1 product suite, Retaligent just launched Charisma 1:1, a complete end-to-end customer engagement solution built on the Microsoft Dynamics CRM platform. Charisma 1:1 allows Retailers to synchronize back office marketing functions with in-store execution, driving relevant, timely customer communication and recommendations while building lifetime value with their customers. Founded on Retaligent’s unparalleled retail expertise, the company’s solutions enhance customer knowledge, automate sales processes through task and communication tools, deliver product knowledge, and improve operations on a common integrated platform. Retaligent’s solutions are available for mobile, PC, POS and kiosk devices.
]]> http://buildingcustomerloyalty.org/retaligents-clienteling-loyalty-and-campaign-management-solutions/feed/ 0 Harvard Business Review on Customer Relationship Management http://buildingcustomerloyalty.org/harvard-business-review-on-customer-relationship-management/ http://buildingcustomerloyalty.org/harvard-business-review-on-customer-relationship-management/#comments Sat, 29 Jan 2011 00:38:56 +0000 Brian http://buildingcustomerloyalty.org/harvard-business-review-on-customer-relationship-management/
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Price: $22.00
 

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  • ISBN13: 9781578516995
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

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The Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.

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Harvard Business Review on Customer Relationship Management

]]> http://buildingcustomerloyalty.org/harvard-business-review-on-customer-relationship-management/feed/ 0 Customer focus and call-centre disasters. Customer relationship, retention and recruitment. Customer loyalty and service. Management training video – conference keynote speaker http://buildingcustomerloyalty.org/customer-focus-and-call-centre-disasters-customer-relationship-retention-and-recruitment-customer-loyalty-and-service-management-training-video-conference-keynote-speaker/ http://buildingcustomerloyalty.org/customer-focus-and-call-centre-disasters-customer-relationship-retention-and-recruitment-customer-loyalty-and-service-management-training-video-conference-keynote-speaker/#comments Sat, 02 Oct 2010 17:48:15 +0000 Brian http://buildingcustomerloyalty.org/customer-focus-and-call-centre-disasters-customer-relationship-retention-and-recruitment-customer-loyalty-and-service-management-training-video-conference-keynote-speaker/

Description: www.globalchange.com Call-centre disasters and why customer relationship management is often destroyed by robot answering machines. Reality check. Keeping customer focus. Customer relations. Building customer loyalty and improving customer retention programmes with better customer satisfaction scores. What clients want is better service and after sales support. Industry and manufacturing customer loyalty. Retail and online customers need better staff training. Win customers and improve market share with simple leadership strategies focussed on customer needs. Conference keynote speaker and Futurist Dr Patrick Dixon.
]]> http://buildingcustomerloyalty.org/customer-focus-and-call-centre-disasters-customer-relationship-retention-and-recruitment-customer-loyalty-and-service-management-training-video-conference-keynote-speaker/feed/ 0 Building Customer Loyalty (Institute of Management) http://buildingcustomerloyalty.org/building-customer-loyalty-institute-of-management/ http://buildingcustomerloyalty.org/building-customer-loyalty-institute-of-management/#comments Fri, 01 Oct 2010 21:52:34 +0000 Brian http://buildingcustomerloyalty.org/building-customer-loyalty-institute-of-management/
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Price: $39.50
 

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This book provides ideas on how to make customers come back again and again. The author gives a practical explanation of why customer loyalty is so important and demonstrates how to build staff commitment to customer care, how to operate a customer loyalty programme and how to train staff with skills to build customer satisfaction. It includes practical case studies from ten business sectors, explains to how to analyze information requirements and how to measure the effectiveness of communications. It is designed for sales, marketing customer service and administration staff who have contact with customers.

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Building Customer Loyalty (Institute of Management)

]]> http://buildingcustomerloyalty.org/building-customer-loyalty-institute-of-management/feed/ 0 Customer care and billing in broadcasting: Building customer loyalty in the digital era (FT management report) http://buildingcustomerloyalty.org/customer-care-and-billing-in-broadcasting-building-customer-loyalty-in-the-digital-era-ft-management-report/ http://buildingcustomerloyalty.org/customer-care-and-billing-in-broadcasting-building-customer-loyalty-in-the-digital-era-ft-management-report/#comments Tue, 28 Sep 2010 20:00:58 +0000 Brian http://buildingcustomerloyalty.org/customer-care-and-billing-in-broadcasting-building-customer-loyalty-in-the-digital-era-ft-management-report/
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Customer care and billing in broadcasting: Building customer loyalty in the digital era (FT management report)

]]> http://buildingcustomerloyalty.org/customer-care-and-billing-in-broadcasting-building-customer-loyalty-in-the-digital-era-ft-management-report/feed/ 0 Customer Relationship Management and Direct Marketing (CRM) http://buildingcustomerloyalty.org/customer-relationship-management-and-direct-marketing-crm/ http://buildingcustomerloyalty.org/customer-relationship-management-and-direct-marketing-crm/#comments Tue, 28 Sep 2010 11:54:11 +0000 Brian http://buildingcustomerloyalty.org/customer-relationship-management-and-direct-marketing-crm/

Description: www.globalchange.com Customer relationship management, CRM and customer loyalty. Why clients customers hate automatic answering systems and how to create better customer relationship management systems. Telephone and utility companies. Need customer focus. Keep customer contact personal. Also make sure text large enough for older customers to read. Ageing population and failure to target older consumers. Impact of ageing on labour force, immigration and demographic challenges in UK, Germany and the rest of the EU. Caring for older customers. Blindness to customer needs. Examples of institutional blindness, and failure to understand customers needs. Product placement and product positioning / brand presence in homes. Business managementvideo by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business. Future of logistics and supply chain management. Future of national post offices and postal service monopolies. DHL, Fedex and UPS global competition for just-in-time courier services. Growth of air freight, alternative delivery services. Deregulation of delivery services. Distribution and supplies of components, raw materials and finished products. Package and parcel RFID tracking technologies and RFID controversy. Road, rail, air and shipping comparative costs. Inflation and outsourcing. Overnight delivery and same day delivery services — growing demand. Pharmacies and garages lead way …
]]> http://buildingcustomerloyalty.org/customer-relationship-management-and-direct-marketing-crm/feed/ 0 Building Customer Loyalty – Articles: Loyalty-Based Management; Putting the Service-Profit Chain to Work (Harvard Business Review on Audio, Product # 106AU) http://buildingcustomerloyalty.org/building-customer-loyalty-articles-loyalty-based-management-putting-the-service-profit-chain-to-work-harvard-business-review-on-audio-product-106au/ http://buildingcustomerloyalty.org/building-customer-loyalty-articles-loyalty-based-management-putting-the-service-profit-chain-to-work-harvard-business-review-on-audio-product-106au/#comments Mon, 27 Sep 2010 18:57:19 +0000 Brian http://buildingcustomerloyalty.org/building-customer-loyalty-articles-loyalty-based-management-putting-the-service-profit-chain-to-work-harvard-business-review-on-audio-product-106au/
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Harvard Business Review on Audio series:
Building Customer Loyalty, one cassette tape, Product #106AU

Articles:
1. Loyalty-Based Management, by Frederick F. Reichheld
2. Putting the Service-Profit Chain to Work, by James L. Heskett, Thomas O. Jones, Gary W. Loveman, W. Earl Sasser, Jr., and Leonard A. Schlesinger

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Building Customer Loyalty – Articles: Loyalty-Based Management; Putting the Service-Profit Chain to Work (Harvard Business Review on Audio, Product # 106AU)

]]> http://buildingcustomerloyalty.org/building-customer-loyalty-articles-loyalty-based-management-putting-the-service-profit-chain-to-work-harvard-business-review-on-audio-product-106au/feed/ 0 Customer Satisfaction Research Management: A Comprehensive Guide to Integrating Customer Loyalty and Satisfaction Metrics in the Management of Complex Organizations http://buildingcustomerloyalty.org/customer-satisfaction-research-management-a-comprehensive-guide-to-integrating-customer-loyalty-and-satisfaction-metrics-in-the-management-of-complex-organizations/ http://buildingcustomerloyalty.org/customer-satisfaction-research-management-a-comprehensive-guide-to-integrating-customer-loyalty-and-satisfaction-metrics-in-the-management-of-complex-organizations/#comments Sat, 21 Nov 2009 11:26:36 +0000 Brian http://buildingcustomerloyalty.org/customer-satisfaction-research-management-a-comprehensive-guide-to-integrating-customer-loyalty-and-satisfaction-metrics-in-the-management-of-complex-organizations/

Customer Satisfaction Research Management: A Comprehensive Guide to Integrating Customer Loyalty and Satisfaction Metrics in the Management of Complex Organizations

]]> http://buildingcustomerloyalty.org/customer-satisfaction-research-management-a-comprehensive-guide-to-integrating-customer-loyalty-and-satisfaction-metrics-in-the-management-of-complex-organizations/feed/ 0 Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System (Hardcover) http://buildingcustomerloyalty.org/improving-customer-satisfaction-loyalty-and-profit-an-integrated-measurement-and-management-system-hardcover/ http://buildingcustomerloyalty.org/improving-customer-satisfaction-loyalty-and-profit-an-integrated-measurement-and-management-system-hardcover/#comments Thu, 12 Nov 2009 17:44:43 +0000 Brian http://buildingcustomerloyalty.org/improving-customer-satisfaction-loyalty-and-profit-an-integrated-measurement-and-management-system-hardcover/ Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System

A Book in the University of Michigan Business School Series It’s a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service. Johnson and Gustafsson s (more…)

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