Product Description
Market Leadership Strategies for Service Companies reveals the key strategies for creating and sustaining a market leadership position for any service business. Service industry experts Craig A. Terrill and Arthur G. Middlebrooks affirm that in order to become a dominant market leader, a service company must find ways to: Define their service business and the benefits customers receive Reveal the intangible aspects of the service experience Move in a different dir… More >>

Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty

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Product Description
The Construction Business provides a broad, yet comprehensive overview of the current and future state of construction, including Sarbanes-Oxley compliance, the impact of residential construction, and how to handle rising fuel and energy costs. This book features presidents and CEOs from some of the top construction companies in the country, discussing such topics as key strategies in pricing and the bidding process, generating revenues and profits, deciding when t… More >>

Inside the Minds: Construction Business Best Practices – Top Executives on Strategic Pricing, Building Customer Loyalty, and Responding to Market Fluctuation