Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty

Product Description
Market Leadership Strategies for Service Companies reveals the key strategies for creating and sustaining a market leadership position for any service business. Service industry experts Craig A. Terrill and Arthur G. Middlebrooks affirm that in order to become a dominant market leader, a service company must find ways to: Define their service business and the benefits customers receive Reveal the intangible aspects of the service experience Move in a different dir… More >>

Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty

Tags: Companies, Creating, Customer, Growth, Leadership, Loyalty, Market, Profits, Service, Strategies

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (Paperback)

From Publishers Weekly

Reichheld, a director of Bain & Co., a strategy consulting firm in Boston, takes an old-fashioned concept?loyalty?and shows its relevance to customer retention and long-term profit growth. His position seems obvious, but its import has been lost amid the rapid turnover in the current business climate. He notes that major companies replace half their customers in five years, half their employees in four and a half and their investors in less than one. To cou (more…)

Tags: Behind, Effect, Force, Growth, Hidden, Lasting, Loyalty, Paperback, Profits, Value

Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty (Hardcover)

“This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management. This important book raises all the key questions in managing customers, provides the analytical tools for optimization, and illustrates these tools with a number of company examples.” –Philip Kotler, S. C. Johnson (more…)

Tags: Build, Customers, Hardcover, Increase, Loyalty, Managing, Profit, Profits, Strategies