Building Customer Loyalty » Programs http://buildingcustomerloyalty.org Mon, 06 Feb 2012 16:17:29 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Customer Loyalty Programs Generate Free Advertising http://buildingcustomerloyalty.org/customer-loyalty-programs-generate-free-advertising/ http://buildingcustomerloyalty.org/customer-loyalty-programs-generate-free-advertising/#comments Fri, 22 Oct 2010 14:20:14 +0000 Brian http://buildingcustomerloyalty.org/customer-loyalty-programs-generate-free-advertising/

Description: Customer Loyalty Programs Generate Free Advertising www.seo-advertising.com My name is Lee Noring and I have been in the business of internet business advertising sense 1996. Today lets talk about building Customer Loyalty. Repeat customers is one of the most important factors to business success or failure. One easy low cost way to build Customer Loyalty is by putting your contact information on every thing a customer receives from your business. On your business cards, letter head, invoices, sales receipts, bags and shipping boxes. This is all very easy and cost very little to add your phone number and website URL. About a month ago I received my order of ink pens with my business advertising and contact information imprinted on the outside of the ball point pen. Advertising pens is not a new idea but these pens have a soft round top that works like a standard ink pen clicker. The soft top is something I have never seen before. When I meet someone for the first time when they ask what I do I reach into my pocket pull out one of the imprinted ball point pens with my advertising on it and give it to them. So far everyone has been so excited to get them. I always make a point to demo the soft top clicker to them. Clicking the soft top seems to be habit forming. I must confess it is relaxing clicking the pen 3 or 4 times. Another great thing about giving a useful gift like the ink pen. The ink pen is something people will keep and don’t throw them in the trash like they do …
]]> http://buildingcustomerloyalty.org/customer-loyalty-programs-generate-free-advertising/feed/ 0 Do Customer Loyalty Programs Make Customers Real Loyal To A Company? http://buildingcustomerloyalty.org/do-customer-loyalty-programs-make-customers-real-loyal-to-a-company/ http://buildingcustomerloyalty.org/do-customer-loyalty-programs-make-customers-real-loyal-to-a-company/#comments Mon, 21 Dec 2009 12:10:34 +0000 Brian http://buildingcustomerloyalty.org/do-customer-loyalty-programs-make-customers-real-loyal-to-a-company/ for example, hhonors of hilton, Gold passport of Hyatt hotels, Marriott rewards programme of marriott hotels and so on

]]> http://buildingcustomerloyalty.org/do-customer-loyalty-programs-make-customers-real-loyal-to-a-company/feed/ 4 How Would Ifrs Account For Gift Cards, Rebate, Loyalty Programs? http://buildingcustomerloyalty.org/how-would-ifrs-account-for-gift-cards-rebate-loyalty-programs/ http://buildingcustomerloyalty.org/how-would-ifrs-account-for-gift-cards-rebate-loyalty-programs/#comments Mon, 14 Dec 2009 11:30:50 +0000 Brian http://buildingcustomerloyalty.org/how-would-ifrs-account-for-gift-cards-rebate-loyalty-programs/ I need to compare GAAP’s and IFRS way of dealing with gift cards, rebate, and loyalty programs. The main idea is that a store is giving out gift cards for customers who spend a certain amount. The first would be a gift card and how it will be accounted for in accounting. The second would be rebate, which i know is one of the wrong ways but, I’m required to list all possible ways on how to deal with such situations. The rebate is practically just a way of how a company gives a discount when the revenue is recognized. The third and recommended way would be to treat it as a loyalty program where customers are rewarded if certain conditions are satisfied.
Right now i’m only focused on finding out IFRS’ way of how do deal with all 3. There are no right or wrong answers but only ideas as to how it will be dealt.
If it is too much work then please list only what you know and if possible just cite some credible sources as to where you found it. A reliable source would be from FASB.
Thank you in advance.

]]> http://buildingcustomerloyalty.org/how-would-ifrs-account-for-gift-cards-rebate-loyalty-programs/feed/ 1 Customer Loyalty Programs And Its Effectiveness? http://buildingcustomerloyalty.org/customer-loyalty-programs-and-its-effectiveness/ http://buildingcustomerloyalty.org/customer-loyalty-programs-and-its-effectiveness/#comments Mon, 30 Nov 2009 12:35:21 +0000 Brian http://buildingcustomerloyalty.org/customer-loyalty-programs-and-its-effectiveness/ I am doing a study on the Customer Loyalty programs and its effectiveness. Can you throw some light on it and also suggest some URLs where I can get more info on the various programs done by big brands and its impact.

]]> http://buildingcustomerloyalty.org/customer-loyalty-programs-and-its-effectiveness/feed/ 3 I Am Doing A Research On The Various Customer Loyalty Programs Done By The Companies.? http://buildingcustomerloyalty.org/i-am-doing-a-research-on-the-various-customer-loyalty-programs-done-by-the-companies/ http://buildingcustomerloyalty.org/i-am-doing-a-research-on-the-various-customer-loyalty-programs-done-by-the-companies/#comments Mon, 23 Nov 2009 17:28:51 +0000 Brian http://buildingcustomerloyalty.org/i-am-doing-a-research-on-the-various-customer-loyalty-programs-done-by-the-companies/ Appreciate if you could send me the case studies of such programmes or your new ideas for such programs for customer loyalty retention

]]> http://buildingcustomerloyalty.org/i-am-doing-a-research-on-the-various-customer-loyalty-programs-done-by-the-companies/feed/ 2 What Are The Pros And Cons Of Points Based Customer Loyalty Programs? http://buildingcustomerloyalty.org/what-are-the-pros-and-cons-of-points-based-customer-loyalty-programs/ http://buildingcustomerloyalty.org/what-are-the-pros-and-cons-of-points-based-customer-loyalty-programs/#comments Mon, 16 Nov 2009 13:53:56 +0000 Brian http://buildingcustomerloyalty.org/what-are-the-pros-and-cons-of-points-based-customer-loyalty-programs/ http://buildingcustomerloyalty.org/what-are-the-pros-and-cons-of-points-based-customer-loyalty-programs/feed/ 3 The Customer Loyalty Solution : What Works in Customer Loyalty Programs http://buildingcustomerloyalty.org/the-customer-loyalty-solution-what-works-in-customer-loyalty-programs/ http://buildingcustomerloyalty.org/the-customer-loyalty-solution-what-works-in-customer-loyalty-programs/#comments Wed, 04 Nov 2009 11:49:03 +0000 Brian http://buildingcustomerloyalty.org/the-customer-loyalty-solution-what-works-in-customer-loyalty-programs/ > The Customer Loyalty Solution : What Works in Customer Loyalty Programs]]>

Product Description
Current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. … More >>

The Customer Loyalty Solution : What Works in Customer Loyalty Programs

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