Posts Tagged ‘Relationships’
Learn How to Start Building More Profitable Customer Relationships
Tags: Building, Customer, Learn, More, Profitable, Relationships, Start
Building Relationships and Loyalty
Tags: Building, Loyalty, Relationships
Loyalty Rules! How Leaders Build Lasting Relationships
Price: $27.50
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Builds on the core concepts that proved so popular in Reichheld’s first book, “The LoyaltyEffect”, a “Business Week” bestseller, in which he convincingly established the link between loyalty and bottom-line profits. “Loyalty Rules!” uses vivid stories from a range of top companies to illustrate why building loyalty is more important than ever – and how to do it.
Tags: Build, Lasting, leaders, Loyalty, Relationships, rules
Loyalty Rules: How Today’s Leaders Build Lasting Relationships
Price: $18.95
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- ISBN13: 9781591393245
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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“Reichheld outlines a strong argument for companies to develop policies that foster loyalty among customers and employers.” – “Financial Times”. In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today’s volatile business environment, and that most leaders deserve failing grades. Reichheld’s 1996 international bestseller, “The Loyalty Effect”, set out his theory and convincingly established the link between loyalty and bottom-line profits. In “Loyalty Rules”, he moves from theory to practice, using vivid stories from many of today’s most successful companies to illustrate how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors.
Loyalty Rules: How Today’s Leaders Build Lasting Relationships
Tags: Build, Lasting, leaders, Loyalty, Relationships, rules, todays
Relationships Building Businesses
Price: $1.99
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Tags: Building, businesses, Relationships
Personal Selling: Building Customer Relationships and Partnerships
Price: $236.95
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In line with students’ current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers. The authors’ latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles, which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied customers leads to higher profitability for salespeople and their organizations. Clear, conversational writing allows students to easily understand the authors’ research and analysis of the field. The Second Edition includes an updated discussion of technology tools and services that facilitate sales. Chapter 2 explores the behavioral, technological, and managerial forces affecting personal selling today, and discusses numerous inexorable changes within each. In addition to new examples and photos, a new feature follows an actual sales professional through the various aspects of his job.
Personal Selling: Building Customer Relationships and Partnerships
Tags: Building, Customer, partnerships, personal, Relationships, Selling
Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition
Price: $29.99
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A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally recognized Web marketing expert Jim Sterne, this book clearly explains these technologies and demonstrates how companies of all sizes can use them to create and maintain cutting-edge customer service sites. Completely updated for today’s technically-savvy readers, this Second Edition covers all the bases. You’ll learn the steps needed to make the transition from your current customer support to the Web. You’ll also find valuable information on how to improve your existing site in order to save money and provide better quality support. And with the help of numerous case studies from a variety of different industries, you’ll discover how other companies create and maintain their Web sites.
Tags: Building, competitive, Customer, Edition, increasing, Internet, Loyalty, Relationships, Service, staying
Influencing the Channel: Building Trust to Drive Loyal Relationships
Tags: Building, channel, Drive, influencing, Loyal, Relationships, trust
Building Stronger Customer Relationships By Mobilizing Your Company Clip
Tags: Building, Company, Customer, mobilizing, Relationships, stronger
Customer Equity: Building and Managing Relationships As Valuable Assets
Price: $45.00
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What’s a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology- and information-intensive economy of today. But how can an asset as intangible as customer value be measured? This timely book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset-a system uniquely suited to today’s rapidly changing, increasingly digital marketplace. How has the management-or mismanagement-of customer assets played into the successes, failures, at-risk status, or Cinderella stories of GM, Amazon, AOL Time Warner, FedEx, the U. S. Armed Forces, Oprah, Bluefly.com, and Harley Davidson? Drawing on these and other examples, the authors explain the strategies and tactics that make customer equity management work. They outline customer equity’s three core strategies-customer acquisition, customer retention, and add-on selling-and the balance among them, and explain how the customer life cycle affects strategy and the marketing mix. Detailed, how-to chapters follow, clearly mapping out methods and practices for organizational restructuring, customer equity measurement, customer equity accounting, database management, and data analysis. Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance- the “activity-based management” of a company’s marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions. Marking a decisive move away from the traditional focus on mass marketing and brand equity, Customer Equity equips companies with the knowledge to manage customer portfolios across segments and over time, and gives marketers the means to lengthen customer life cycles, tailor the marketing mix, optimize cross-functional operations, and balance customer acquisition and retention. In doing so, Customer Equity enhances the ability of marketers, IT professionals, senior executives, and managers to make better decisions, generate higher profits, and increase shareholder wealth. Whether for its analysis of emerging marketing trends, blueprints for effective customer equity management, or practical advice and guidelines for implementing and using this new system, Customer Equity is the book companies and marketers must consult if they hope to acquire and retain the most attractive customers-and the competitive edge in today’s marketplace.
Customer Equity: Building and Managing Relationships As Valuable Assets
Tags: assets, Building, Customer, equity, Managing, Relationships, valuable
