Current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center.
–This text refers to the
Hardcover
edition.
From the Back Cover
How Today’s Marketing Leaders Have Bypassed the “Experts” to Craft Effective, Inexpensive Customer Loyalty P (more…)
Product Description
Current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. … More >>
Product Description
Current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. … More >>
The Customer Loyalty Solution : What Works in Customer Loyalty Programs
Powered by Yahoo! Answers
