Product Description

Customer service isnOt just an empty slogan. With these seven powerful strategies, itOs the key to long-term organizational success. Make customers happy, and an organization gets better results than any ad campaign or marketing program could generate. Turn customers off, and get ready to feel the devastating ripple effects. Customer loyalty, in fact, is one of the most precious assets a company can have. But despite endless discussions about the customer (and continual customer service initiatives) very few companies excel at keeping their customers loyal. SEVEN POWER STRATEGIES FOR BUILDING CUSTOMER LOYALTY introduces a powerful new model that virtually guarantees enhanced customer retention and long-term growth. Packed with self-evaluations and hands-on exercises, the book’s high- impact tactics show readers how to build an organization-wide commitment to customer loyalty–and the tools and direction to do it. Readers learn step by step, strategy by strategy, how to understand customer turnoffs, recover potentially lost customers, and consistently exceed the customer’s expectations through “A-plus” value, personality, information, convenience, and more. These aren’t just generic tips–they are results- oriented, theoretically sound tactics that will bring customers back again and again…and again.

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Seven Power Strategies for Building Customer Loyalty

Product Description

Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers?from consulting firms to large banks?to confront a series of difficult challenges: How do we create an ?all-for-one, one-for-all? culture in which the whole is greater than the sum-of-the-parts and we succeed in leveraging our global network to deliver value to clients?” How do we mobilize the right people, resources, and ideas?across a multitude of organizational and geographic boundaries?into each and every client relationship?” How do we evolve from a trusted advisor to a trusted partner and build multi-year, institutional relationships? All for One answers these questions with an innovative and comprehensive model for developing enduring, institutional client relationships?what Andrew Sobel refers to as Level 6 Trusted Client Partnerships. It offers readers ten specific strategies that are thoroughly supported by case studies, best practices from leading firms, and implementation tools. The individual professional is principally responsible for five of these strategies, while the firm?the institution?must support and drive the other five. When you successfully execute against all ten of these building blocks, you develop long-term, professional-client partnerships that provide great value to the client and high levels of personal satisfaction and profitability for the service provider.

Tags: Building, Strategies