Building Customer Loyalty » Strategies http://buildingcustomerloyalty.org Mon, 21 May 2012 20:17:27 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Seven Power Strategies for Building Customer Loyalty http://buildingcustomerloyalty.org/seven-power-strategies-for-building-customer-loyalty/ http://buildingcustomerloyalty.org/seven-power-strategies-for-building-customer-loyalty/#comments Sat, 09 Oct 2010 11:02:48 +0000 Brian http://buildingcustomerloyalty.org/seven-power-strategies-for-building-customer-loyalty/
Ratings: 4.5 from total of 4 ratings.
Price: $24.95
 

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Customer service isnOt just an empty slogan. With these seven powerful strategies, itOs the key to long-term organizational success. Make customers happy, and an organization gets better results than any ad campaign or marketing program could generate. Turn customers off, and get ready to feel the devastating ripple effects. Customer loyalty, in fact, is one of the most precious assets a company can have. But despite endless discussions about the customer (and continual customer service initiatives) very few companies excel at keeping their customers loyal. SEVEN POWER STRATEGIES FOR BUILDING CUSTOMER LOYALTY introduces a powerful new model that virtually guarantees enhanced customer retention and long-term growth. Packed with self-evaluations and hands-on exercises, the book’s high- impact tactics show readers how to build an organization-wide commitment to customer loyalty–and the tools and direction to do it. Readers learn step by step, strategy by strategy, how to understand customer turnoffs, recover potentially lost customers, and consistently exceed the customer’s expectations through “A-plus” value, personality, information, convenience, and more. These aren’t just generic tips–they are results- oriented, theoretically sound tactics that will bring customers back again and again…and again.

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Seven Power Strategies for Building Customer Loyalty

]]> http://buildingcustomerloyalty.org/seven-power-strategies-for-building-customer-loyalty/feed/ 4 All For One: 10 Strategies for Building Trusted Client Partnerships http://buildingcustomerloyalty.org/all-for-one-10-strategies-for-building-trusted-client-partnerships/ http://buildingcustomerloyalty.org/all-for-one-10-strategies-for-building-trusted-client-partnerships/#comments Wed, 29 Sep 2010 08:12:10 +0000 Brian http://buildingcustomerloyalty.org/all-for-one-10-strategies-for-building-trusted-client-partnerships/
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Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers?from consulting firms to large banks?to confront a series of difficult challenges: How do we create an ?all-for-one, one-for-all? culture in which the whole is greater than the sum-of-the-parts and we succeed in leveraging our global network to deliver value to clients?” How do we mobilize the right people, resources, and ideas?across a multitude of organizational and geographic boundaries?into each and every client relationship?” How do we evolve from a trusted advisor to a trusted partner and build multi-year, institutional relationships? All for One answers these questions with an innovative and comprehensive model for developing enduring, institutional client relationships?what Andrew Sobel refers to as Level 6 Trusted Client Partnerships. It offers readers ten specific strategies that are thoroughly supported by case studies, best practices from leading firms, and implementation tools. The individual professional is principally responsible for five of these strategies, while the firm?the institution?must support and drive the other five. When you successfully execute against all ten of these building blocks, you develop long-term, professional-client partnerships that provide great value to the client and high levels of personal satisfaction and profitability for the service provider.

]]> http://buildingcustomerloyalty.org/all-for-one-10-strategies-for-building-trusted-client-partnerships/feed/ 5 The Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability http://buildingcustomerloyalty.org/the-ultimate-crm-handbook-strategies-and-concepts-for-building-enduring-customer-loyalty-and-profitability/ http://buildingcustomerloyalty.org/the-ultimate-crm-handbook-strategies-and-concepts-for-building-enduring-customer-loyalty-and-profitability/#comments Sun, 26 Sep 2010 23:19:09 +0000 Brian http://buildingcustomerloyalty.org/the-ultimate-crm-handbook-strategies-and-concepts-for-building-enduring-customer-loyalty-and-profitability/
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sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook, influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operations

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The Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability

]]> http://buildingcustomerloyalty.org/the-ultimate-crm-handbook-strategies-and-concepts-for-building-enduring-customer-loyalty-and-profitability/feed/ 5 Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty http://buildingcustomerloyalty.org/market-leadership-strategies-for-service-companies-creating-growth-profits-and-customer-loyalty/ http://buildingcustomerloyalty.org/market-leadership-strategies-for-service-companies-creating-growth-profits-and-customer-loyalty/#comments Sun, 21 Feb 2010 13:12:09 +0000 Brian http://buildingcustomerloyalty.org/market-leadership-strategies-for-service-companies-creating-growth-profits-and-customer-loyalty/

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Market Leadership Strategies for Service Companies reveals the key strategies for creating and sustaining a market leadership position for any service business. Service industry experts Craig A. Terrill and Arthur G. Middlebrooks affirm that in order to become a dominant market leader, a service company must find ways to: Define their service business and the benefits customers receive Reveal the intangible aspects of the service experience Move in a different dir… More >>

Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty

]]> http://buildingcustomerloyalty.org/market-leadership-strategies-for-service-companies-creating-growth-profits-and-customer-loyalty/feed/ 5 What Were The Advertising And Marketing Strategies Used For Starbucks? http://buildingcustomerloyalty.org/what-were-the-advertising-and-marketing-strategies-used-for-starbucks/ http://buildingcustomerloyalty.org/what-were-the-advertising-and-marketing-strategies-used-for-starbucks/#comments Wed, 25 Nov 2009 11:31:50 +0000 Brian http://buildingcustomerloyalty.org/what-were-the-advertising-and-marketing-strategies-used-for-starbucks/ How were these strategies used to develop its market and build customer loyalty?

]]> http://buildingcustomerloyalty.org/what-were-the-advertising-and-marketing-strategies-used-for-starbucks/feed/ 3 Customer Service Strategies? http://buildingcustomerloyalty.org/customer-service-strategies/ http://buildingcustomerloyalty.org/customer-service-strategies/#comments Tue, 24 Nov 2009 11:46:08 +0000 Brian http://buildingcustomerloyalty.org/customer-service-strategies/ I am to write a paper on customer service strategies and how they will improve service recovery, satisfaction, retention and how they will prevent breakdowns, dissatisfaction & customer defection. I need at least for strategies and how they meet customer needs, build customer loyalty and add value. What would customer service strategies be??? Please help, I don’t want to use anyone to do my paper for me, I’m just having a really hard time finding strategies to use!! Thanks a lot!

]]> http://buildingcustomerloyalty.org/customer-service-strategies/feed/ 1 Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty (Hardcover) http://buildingcustomerloyalty.org/managing-customers-for-profit-strategies-to-increase-profits-and-build-loyalty-hardcover/ http://buildingcustomerloyalty.org/managing-customers-for-profit-strategies-to-increase-profits-and-build-loyalty-hardcover/#comments Sun, 15 Nov 2009 11:22:57 +0000 Brian http://buildingcustomerloyalty.org/managing-customers-for-profit-strategies-to-increase-profits-and-build-loyalty-hardcover/ Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

“This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management. This important book raises all the key questions in managing customers, provides the analytical tools for optimization, and illustrates these tools with a number of company examples.” –Philip Kotler, S. C. Johnson (more…)

]]> http://buildingcustomerloyalty.org/managing-customers-for-profit-strategies-to-increase-profits-and-build-loyalty-hardcover/feed/ 1 Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty http://buildingcustomerloyalty.org/who-stole-my-customer-winning-strategies-for-creating-and-sustaining-customer-loyalty/ http://buildingcustomerloyalty.org/who-stole-my-customer-winning-strategies-for-creating-and-sustaining-customer-loyalty/#comments Sat, 07 Nov 2009 20:50:52 +0000 Brian http://buildingcustomerloyalty.org/who-stole-my-customer-winning-strategies-for-creating-and-sustaining-customer-loyalty/

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Many businesses find themselves asking: “Who’s stealing my customers? Why is it happening? How can I stop it?” Who Stole My Customer? has the answers. It’s a complete guide to planning and implementing customer loyalty processes that really work–because they’re built around what customers really want. Drawing on his unsurpassed experience redesigning customer-facing processes at IBM, Harvey Thompson shows readers their business through the customer’s eyes–and in m… More >>

Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty

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