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	<title>Building Customer Loyalty &#187; Through</title>
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	<link>http://buildingcustomerloyalty.org</link>
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		<title>Building Customer Loyalty Through Strong Emotional Marketing</title>
		<link>http://buildingcustomerloyalty.org/building-customer-loyalty-through-strong-emotional-marketing/</link>
		<comments>http://buildingcustomerloyalty.org/building-customer-loyalty-through-strong-emotional-marketing/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 14:23:51 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[emotional]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[strong]]></category>
		<category><![CDATA[Through]]></category>

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		<description><![CDATA[Description: See more Emotional Marketing videos at 602communications.com. Want to build a power emotional marketing connection with your customers? Emotional Marketing expert Graeme Newell shows you how putting your product feature aside and appealing to the ego of the customer is your best bet for a powerful customer connection.]]></description>
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<div class='youtube_description'>Description: See more Emotional Marketing videos at 602communications.com. Want to build a power emotional marketing connection with your customers? Emotional Marketing expert Graeme Newell shows you how putting your product feature aside and appealing to the ego of the customer is your best bet for a powerful customer connection.</div>
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		<title>Customer Service: Career Success Through Customer Loyalty, Fifth Edition</title>
		<link>http://buildingcustomerloyalty.org/customer-service-career-success-through-customer-loyalty-fifth-edition/</link>
		<comments>http://buildingcustomerloyalty.org/customer-service-career-success-through-customer-loyalty-fifth-edition/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 08:05:16 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Edition]]></category>
		<category><![CDATA[fifth]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Through]]></category>

		<guid isPermaLink="false">http://buildingcustomerloyalty.org/customer-service-career-success-through-customer-loyalty-fifth-edition/</guid>
		<description><![CDATA[No ratings available.Price: $81.00 &#160; Product Features: No Product Features Available Product Description Customer Service: Career Success through Customer Loyalty, 5e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service skills and career [...]]]></description>
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<p>Customer Service: Career Success through Customer Loyalty, 5e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service skills and career achievement. This edition is reorganized so it is easy to see how key concepts fit together. New information is included on internal customers, emerging technologies, and stress-reducing techniques. Throughout the text, there is an emphasis on transforming good service intentions into a workable plan that exceeds customer expectations and creates loyalty and success.
<p><a href='http://www.amazon.com/Customer-Service-Success-Through-Loyalty/dp/0135063973%3FSubscriptionId%3DAKIAIQOJDMF22WYFTZZA%26tag%3Dloyalmarkesuc-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0135063973' rel='nofollow'>More&gt;&gt;</a></p>
<p>
						<a href='http://www.amazon.com/Customer-Service-Success-Through-Loyalty/dp/0135063973%3FSubscriptionId%3DAKIAIQOJDMF22WYFTZZA%26tag%3Dloyalmarkesuc-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0135063973'>Customer Service: Career Success Through Customer Loyalty, Fifth Edition
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thinking Things Through to the Customer&#8217;s Desired Outcome</title>
		<link>http://buildingcustomerloyalty.org/thinking-things-through-to-the-customers-desired-outcome/</link>
		<comments>http://buildingcustomerloyalty.org/thinking-things-through-to-the-customers-desired-outcome/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 23:52:31 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[desired]]></category>
		<category><![CDATA[outcome]]></category>
		<category><![CDATA[Things]]></category>
		<category><![CDATA[Thinking]]></category>
		<category><![CDATA[Through]]></category>

		<guid isPermaLink="false">http://buildingcustomerloyalty.org/thinking-things-through-to-the-customers-desired-outcome/</guid>
		<description><![CDATA[Description: Much more at gitomer.com &#8211; Jeffrey Gitomer walks you through how to close the sale by thinking through to your customer&#8217;s desired outcome.]]></description>
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<div class='youtube_description'>Description: Much more at gitomer.com &#8211; Jeffrey Gitomer walks you through how to close the sale by thinking through to your customer&#8217;s desired outcome.</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Becoming smarter through building customer trust &#8211; Peter Siggins</title>
		<link>http://buildingcustomerloyalty.org/becoming-smarter-through-building-customer-trust-peter-siggins/</link>
		<comments>http://buildingcustomerloyalty.org/becoming-smarter-through-building-customer-trust-peter-siggins/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 11:23:56 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[becoming]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[peter]]></category>
		<category><![CDATA[siggins]]></category>
		<category><![CDATA[smarter]]></category>
		<category><![CDATA[Through]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://buildingcustomerloyalty.org/becoming-smarter-through-building-customer-trust-peter-siggins/</guid>
		<description><![CDATA[Description: Being a smarter organisation means transforming four key elements: core services, trust, efficiency and customer interaction. This requires more than cosmetic changes but a fundamental shift in how the organisation operates in each of these areas. Successful transformation requires the combination of strategy, technology and infrastructure. How will you build customer trust and loyalty [...]]]></description>
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<div class='youtube_description'>Description: Being a smarter organisation means transforming four key elements: core services, trust, efficiency and customer interaction. This requires more than cosmetic changes but a fundamental shift in how the organisation operates in each of these areas. Successful transformation requires the combination of strategy, technology and infrastructure. How will you build customer trust and loyalty in the smart world? Customers have access to more information about the products and services they use and they can share their good and bad experiences with each other much more easily. PA believes this presents real opportunities for organisations to improve and develop products and services and communicate more effectively with their customers. It also creates a real challenge in ensuring customers trust the way an organisation is managing their data. For more on &#8220;becoming smarter through building customer trust&#8221; view our other videos in our smart playlist on YouTube, or visit our website at: www.paconsulting.com</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Service: Career Success Through Customer Loyalty (4th Edition)</title>
		<link>http://buildingcustomerloyalty.org/customer-service-career-success-through-customer-loyalty-4th-edition/</link>
		<comments>http://buildingcustomerloyalty.org/customer-service-career-success-through-customer-loyalty-4th-edition/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 13:23:16 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Edition]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Through]]></category>

		<guid isPermaLink="false">http://buildingcustomerloyalty.org/customer-service-career-success-through-customer-loyalty-4th-edition/</guid>
		<description><![CDATA[No ratings available.Price: $76.40 &#160; Product Features: No Product Features Available Product Description Customer Service: Career Success in the Service Economy, 4e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the]]></description>
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<p> Customer Service: Career Success in the Service Economy, 4e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the</p>
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		</item>
		<item>
		<title>Doing more with less: Building customer loyalty through targeted service differentiation (Strategic publications series)</title>
		<link>http://buildingcustomerloyalty.org/doing-more-with-less-building-customer-loyalty-through-targeted-service-differentiation-strategic-publications-series/</link>
		<comments>http://buildingcustomerloyalty.org/doing-more-with-less-building-customer-loyalty-through-targeted-service-differentiation-strategic-publications-series/#comments</comments>
		<pubDate>Sun, 26 Sep 2010 22:10:01 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[Doing]]></category>
		<category><![CDATA[less]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[More]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Strategic]]></category>
		<category><![CDATA[targeted]]></category>
		<category><![CDATA[Through]]></category>

		<guid isPermaLink="false">http://buildingcustomerloyalty.org/doing-more-with-less-building-customer-loyalty-through-targeted-service-differentiation-strategic-publications-series/</guid>
		<description><![CDATA[No ratings available. &#160; Product Features: No Product Features Available Product Description No Product Description More&#62;&#62; Doing more with less: Building customer loyalty through targeted service differentiation (Strategic publications series)]]></description>
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						<a href='http://www.amazon.com/Doing-more-less-differentiation-publications/dp/B0006QHBV4%3FSubscriptionId%3DAKIAIQOJDMF22WYFTZZA%26tag%3Dloyalmarkesuc-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB0006QHBV4'>Doing more with less: Building customer loyalty through targeted service differentiation (Strategic publications series)
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		</item>
		<item>
		<title>Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests</title>
		<link>http://buildingcustomerloyalty.org/game-based-marketing-inspire-customer-loyalty-through-rewards-challenges-and-contests/</link>
		<comments>http://buildingcustomerloyalty.org/game-based-marketing-inspire-customer-loyalty-through-rewards-challenges-and-contests/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 11:32:19 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Customer Loyalty Programs]]></category>
		<category><![CDATA[Challenges]]></category>
		<category><![CDATA[Contests]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[GameBased]]></category>
		<category><![CDATA[Inspire]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rewards]]></category>
		<category><![CDATA[Through]]></category>

		<guid isPermaLink="false">http://buildingcustomerloyalty.org/game-based-marketing-inspire-customer-loyalty-through-rewards-challenges-and-contests/</guid>
		<description><![CDATA[Product DescriptionAdvertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Game-Based-Marketing-Customer-Challenges-Contests/dp/0470562234%3FSubscriptionId%3DAKIAIQOJDMF22WYFTZZA%26tag%3Dloyalmarkesuc-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470562234" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0" src="http://ecx.images-amazon.com/images/I/51ZpjD07ZSL._SL160_.jpg" /></a></p>
<p><b>Product Description</b><br />Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will:            Explain the growing phenomenon of game-based marketing and how it works      Show marketers&#8230; <a href="http://www.amazon.com/Game-Based-Marketing-Customer-Challenges-Contests/dp/0470562234%3FSubscriptionId%3DAKIAIQOJDMF22WYFTZZA%26tag%3Dloyalmarkesuc-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470562234" rel="nofollow">More &gt;&gt;</a></p>
<p><a href="http://www.amazon.com/Game-Based-Marketing-Customer-Challenges-Contests/dp/0470562234%3FSubscriptionId%3DAKIAIQOJDMF22WYFTZZA%26tag%3Dloyalmarkesuc-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470562234" title="Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests" rel="nofollow"><b>Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests</b></a></p>
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		</item>
		<item>
		<title>Customer Service: Career Success Through Customer Loyalty (4th Edition) (Paperback)</title>
		<link>http://buildingcustomerloyalty.org/customer-service-career-success-through-customer-loyalty-4th-edition-paperback/</link>
		<comments>http://buildingcustomerloyalty.org/customer-service-career-success-through-customer-loyalty-4th-edition-paperback/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 14:21:49 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Building Customer Loyalty]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Edition]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Paperback]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Through]]></category>

		<guid isPermaLink="false">http://buildingcustomerloyalty.org/customer-service-career-success-through-customer-loyalty-4th-edition-paperback/</guid>
		<description><![CDATA[Customer Service: Career Success in the Service Economy, 4e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the book is filled with examples that demonstrate the link between service skills and career achievement. This edition emphasizes the impact of customer loyalty on business growth and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Customer-Service-Success-Through-Loyalty/dp/0132236583/ref=sr_1_4/192-9482753-3284803?ie=UTF8&#038;s=books&#038;qid=1257342378&#038;sr=8-4?ie=UTF8&#038;tag=loyalmarkesuc-20"><img style="float:left;width: 150px;height:150px;margin-right: 10px;" src="http://ecx.images-amazon.com/images/I/51GxirqD7CL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA240_SH20_OU01_.jpg" alt="Customer Service: Career Success Through Customer Loyalty (4th Edition)" /></a></p>
<p>   Customer Service: Career Success in the Service Economy, 4e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the book is filled with examples that demonstrate the link between service skills and career achievement. This edition emphasizes the impact of customer loyalty on business growth and discusses how to measure a company&#8217;s ration of promoters, or Net Promoter Score. Throughout the book <a href="http://www.amazon.com/Customer-Service-Success-Through-Loyalty/dp/0132236583/ref=sr_1_4/192-9482753-3284803?ie=UTF8&#038;s=books&#038;qid=1257342378&#038;sr=8-4?ie=UTF8&#038;tag=loyalmarkesuc-20" title="More at Amazon">(more&#8230;)</a></p>
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		<title>Customer Service: Career Success Through Customer Loyalty</title>
		<link>http://buildingcustomerloyalty.org/customer-service-career-success-through-customer-loyalty/</link>
		<comments>http://buildingcustomerloyalty.org/customer-service-career-success-through-customer-loyalty/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 11:30:29 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Through]]></category>

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		<description><![CDATA[Product Description Customer Service: Career Success in the Service Economy, 4e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the book is filled with examples that demonstrate the link between service skills and career achievement. This edition emphasizes the impact of customer loyalty on business [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Customer-Service-Success-Through-Loyalty/dp/0132236583%3FSubscriptionId%3DAKIAIQOJDMF22WYFTZZA%26tag%3Dloyalmarkesuc-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0132236583" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0" src="http://ecx.images-amazon.com/images/I/51GxirqD7CL._SL160_.jpg" /></a></p>
<p><b>Product Description</b><br /><B></B> Customer Service: Career Success in the Service Economy, 4e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the book is filled with examples that demonstrate the link between service skills and career achievement. This edition emphasizes the impact of customer loyalty on business growth and discusses how to measure a company&#8217;s ration of promoters, or Net Promoter Score&#8230;. <a href="http://www.amazon.com/Customer-Service-Success-Through-Loyalty/dp/0132236583%3FSubscriptionId%3DAKIAIQOJDMF22WYFTZZA%26tag%3Dloyalmarkesuc-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0132236583" rel="nofollow">More &gt;&gt;</a></p>
<p><a href="http://www.amazon.com/Customer-Service-Success-Through-Loyalty/dp/0132236583%3FSubscriptionId%3DAKIAIQOJDMF22WYFTZZA%26tag%3Dloyalmarkesuc-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0132236583" title="Customer Service: Career Success Through Customer Loyalty " rel="nofollow"><b>Customer Service: Career Success Through Customer Loyalty </b></a></p>
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