Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty

Product Description
Companies like American Girl, Best Buy, Washington Mutual, and TiVo came out of nowhere to virtually own their respective markets. How did they scoop their bigger and wealthier competition? It wasn’t through a fat marketing budget. It was because they kept their promises . . . and not just any promises, but dangerously ambitious promises. In fact, these companies overpromised to lure customers in—and then overdelivered to keep them. Rick Barrera, a … More >>

Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty

Tags: Customer, Loyalty, Overdeliver, Overpromise, Secrets, Unshakable