Winning the Customer Loyalty Marathon: How to Achieve Sales and Service Excellence in the Beverage Business

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Praise for Jackpot!
Harrahs Winning Secrets for Customer Loyalty “Any gambler knows the importance of a trustworthy house, and Harrahs has certainly earned its reputation for integrity.” –Alan C. “Ace” Greenberg, Chairman, Bear Stearns “Jackpot is a fast read about a fascinating industry, packed with marketing and operational nuggets that every business leader should know.” –Sergio Zyman, Author, The End of Advertising As We Know It “In J… More >>

Jackpot! Harrah’s Winning Secrets for Customer Loyalty

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“Scoring Points” is the dramatic, previously untold story of how Tesco used Clubcard — its loyalty scheme — to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and the present day, Britain’s second largest grocer not only came to dominate supermarket selling in Britain, but created one of Europe’s fastest growing financial service companies, launched the world’s largest internet grocery business… More >>

Scoring Points: How Tesco Is Winning Customer Loyalty

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Many businesses find themselves asking: “Who’s stealing my customers? Why is it happening? How can I stop it?” Who Stole My Customer? has the answers. It’s a complete guide to planning and implementing customer loyalty processes that really work–because they’re built around what customers really want. Drawing on his unsurpassed experience redesigning customer-facing processes at IBM, Harvey Thompson shows readers their business through the customer’s eyes–and in m… More >>

Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty