The Customer Loyalty Solution (Paperback)
Current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center.
–This text refers to the
Hardcover
edition.
From the Back Cover
How Today’s Marketing Leaders Have Bypassed the “Experts” to Craft Effective, Inexpensive Customer Loyalty P (more…)
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