Vicki Lenz: Emotion Marketing Can Change Your Future — Building Customer Loyalty

Product Description
What else is there to marketing except pricing and product qualities? This LeaderChat presents a fresh marketing perspective — emotion marketing — by discussing this concept with the co-author of the new book, Emotion Marketing. Lenz collaborated with two Hallmark executives to write the book. Via extensive questions and answers, Lenz says that to engage in emotion marketing, you need to focus on new business elements. She also asserts that emotion marketing is th… More >>

Vicki Lenz: Emotion Marketing Can Change Your Future — Building Customer Loyalty

Tags: Building, Change, Customer, Emotion, Future, Lenz, Loyalty, Marketing, Vicki